Stapleton’s is relaunching Continental group brand Matador onto the market. The UK’s largest tyre wholesaler said it is bringing in a new Matador Customer Key Dealer Programme “designed with forward-thinking initiatives and has retailers at the centre of its strategy.” In the current trading environment, the brand has several advantages, one being the proximity of its production to the UK; all the brand’s car, van and 4×4 tyres are manufactured in Europe. Combined with Conti’s strong European supply chain infrastructure, Stapleton’s makes the point that Matador “has excellent availability with fast shipping into the UK from European factories.”