Stapleton’s is relaunching Continental group brand Matador onto the market. The UK’s largest tyre wholesaler said it is bringing in a new Matador Customer Key Dealer Programme “designed with forward-thinking initiatives and has retailers at the centre of its strategy.” In the current trading environment, the brand has several advantages, one being the proximity of its production to the UK; all the brand’s car, van and 4×4 tyres are manufactured in Europe. Combined with Conti’s strong European supply chain infrastructure, Stapleton’s makes the point that Matador “has excellent availability with fast shipping into the UK from European factories.”
The National Tyre Distributors Association has presented a bumper crop of awards during its 92nd Annual Dinner in Birmingham. In the headline awards, Merityre was made the Overall Tyre Retailer of the Year, sponsored by Pirelli Tyres, Bridgestone took first place in Tyre Manufacturer of the Year, sponsored by The Commercial Vehicle Show, while Stapleton’s Tyre Services became 2021’s Tyre Wholesaler of the Year, sponsored by Compilator / Team Systems. Tyrepress reported the announcement of the award winners, in addition to the day’s Tyre Industry Conference, live via Twitter.
Stapleton’s (Tyre Services) is conservatively optimistic for the summer months thanks to its exclusive brands, which offer particularly strong UHP tyres in the mid-range. Korean manufacturer Nexen Tire is due to begin shipping new N’Fera and N’Blue tyres to the UK imminently, while the latest tyres from Maxxis have helped the Taiwan-based brand to its best year of independent tyre test results ever in 2020.
Stapleton’s and Nexen have combined with Harry Redknapp to produce a fun Christmas video. With the likes of McDonald’s, Walkers crisps and much-revered John Lewis adverts launching in early November, Stapleton’s and Nexen along with brand ambassador Harry Redknapp have joined them to bring some light relief at the end of a tough year.
ETEL Group, Kwik Fit and Stapletons Tyre Services tyre retail brands, has made Wagestream available to its 7,000 staff. Wagestream offers a suite of financial education solutions including real-time access to earned pay.
European Tyre Enterprise Limited (ETEL) has appointed Andy Fern as managing director of its Stapleton’s Tyre Services tyre wholesale business.
Fern, who is currently group fleet sales director, replaces Wataru Goroku (‘Go’), who is taking on a new role with ETEL’s parent company Itochu. Go will provide continuity by taking the role of chairman of Stapleton’s during a transition period to ensure a smooth handover.
Since October is Tyre Safety month, Stapleton’s (Tyre Services) Ltd in association with Nexen Tyre, Harry Redknapp and TyreSafe have released the latest video in their campaign, which focusses on the key messages of tyre safety.
Nexen has held its second Nexen Point Driving Experience in association with UK distributor Stapleton’s at Palmersport Autodrome in Bedfordshire, UK. The key draw at the 5 September 2019 event, which was attended by around 70 tyre dealers, was the presence of the new N’blue 4Season.
Stapleton’s has worked with Nottingham-based digital marketing agency, Adtrak, to “improve the brand’s digital presence, create a more efficient tyre booking system, and expand its audience reach.” Specifically this means Adtrak has developed a new corporate site, refreshed branding and brand guidelines, new stationery and promotional folders as well as making a new social media presence and strategy.
Stapleton’s (Tyre Services) Ltd has joined the International Tyre Manufacturers’ Association (ITMA). According to the association, Stapleton’s joins ITMA “following the recent addition of an Asian tyre brand to its portfolio”. ITMA now has 23 members, nine of which appear in Tyres & Accessories’ top 20 leading tyre manufacturers ranking.
European Tyre Enterprise Ltd (ETEL), which includes Kwik Fit GB and Stapleton’s Tyre Services, has announced that Shinjiro Tanaka will replace current Group CEO Yasuyuki Harada, who is returning to Japan.
Mopar, Fiat Chrysler Automotive (FCA)’s spares, parts and service operation, has announced that it will be selling its products online on Amazon Marketplace. Mopar will be the first Automaker in Italy to sell its products through this platform. According to the company, it is a new way to respond to the needs of increasingly more technological and digitised customers.
What brand of tyres does a tyre distributor use on its own fleet? In the case of Stapleton’s Tyre Services, the answer is Michelin. The company began trialling Michelin Agilis CrossClimate tyres across 25 Renault Master vans in March, and determined it could be clocking up an extra 20,000 miles per set compared to its existing policy.
Roy Croft, who was managing director of Stapleton’s for most of the second half of the twentieth century, died with family at his side at the age of 89 on Sunday 7 October following a short battle with cancer. He is survived by his wife Jean.