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Andy Fern becomes MD of Stapleton’s
European Tyre Enterprise Limited (ETEL) has appointed Andy Fern as managing director of its Stapleton’s Tyre Services tyre wholesale business.
Fern, who is currently group fleet sales director, replaces Wataru Goroku (‘Go’), who is taking on a new role with ETEL’s parent company Itochu. Go will provide continuity by taking the role of chairman of Stapleton’s during a transition period to ensure a smooth handover.
Stapleton’s, Nexen and Harry Redknapp talk Tyre Safety
Since October is Tyre Safety month, Stapleton’s (Tyre Services) Ltd in association with Nexen Tyre, Harry Redknapp and TyreSafe have released the latest video in their campaign, which focusses on the key messages of tyre safety.
Nexen and Stapleton’s sign Harry Redknapp as brand ambassador
Nexen Tyre and Stapleton’s (Tyre Services) Ltd have appointed ex-professional footballer, premier league manager and “I’m a celebrity get me out of here” champion Harry Redknapp as brand ambassador.
Nexen and Stapleton’s hold second Driving Experience
Nexen has held its second Nexen Point Driving Experience in association with UK distributor Stapleton’s at Palmersport Autodrome in Bedfordshire, UK. The key draw at the 5 September 2019 event, which was attended by around 70 tyre dealers, was the presence of the new N’blue 4Season.
Stapleton’s invests in digital marketing
Stapleton’s has worked with Nottingham-based digital marketing agency, Adtrak, to “improve the brand’s digital presence, create a more efficient tyre booking system, and expand its audience reach.” Specifically this means Adtrak has developed a new corporate site, refreshed branding and brand guidelines, new stationery and promotional folders as well as making a new social media presence and strategy.
Stapleton’s joins ITMA
Stapleton’s (Tyre Services) Ltd has joined the International Tyre Manufacturers’ Association (ITMA). According to the association, Stapleton’s joins ITMA “following the recent addition of an Asian tyre brand to its portfolio”. ITMA now has 23 members, nine of which appear in Tyres & Accessories’ top 20 leading tyre manufacturers ranking.
Shinjiro Tanaka takes over as ETEL CEO
European Tyre Enterprise Ltd (ETEL), which includes Kwik Fit GB and Stapleton’s Tyre Services, has announced that Shinjiro Tanaka will replace current Group CEO Yasuyuki Harada, who is returning to Japan.
Mopar connects with Amazon Marketplace
Mopar, Fiat Chrysler Automotive (FCA)’s spares, parts and service operation, has announced that it will be selling its products online on Amazon Marketplace. Mopar will be the first Automaker in Italy to sell its products through this platform. According to the company, it is a new way to respond to the needs of increasingly more technological and digitised customers.
Stapleton’s switching to a Michelin policy after successful trial
What brand of tyres does a tyre distributor use on its own fleet? In the case of Stapleton’s Tyre Services, the answer is Michelin. The company began trialling Michelin Agilis CrossClimate tyres across 25 Renault Master vans in March, and determined it could be clocking up an extra 20,000 miles per set compared to its existing policy.
Roy Croft passes at 89
Roy Croft, who was managing director of Stapleton’s for most of the second half of the twentieth century, died with family at his side at the age of 89 on Sunday 7 October following a short battle with cancer. He is survived by his wife Jean.
Stapleton’s exclusive brands maximise buoyant 4×4 sector in otherwise rocky terrain
The largest UK tyre wholesaler, Stapleton’s has long acknowledged the SUV/4×4 sector’s ability to transcend other segments with steady upward performance against a particularly volatile background. While a global rise in raw materials prices and post-referendum inflation are taking a toll on the UK, Stapleton’s notes the internationalism of the industry means the impact will be considerable, because where the car industry goes the tyre industry must inevitably follow.
Tyre Industry Awards 2018 announced, including Bridgestone double
The winners of the 2018 “Tyre Industry Oscars” have been announced at the 89th National Tyre Distributors Association annual dinner, with a Bridgestone double in the tyre manufacturer and staff training and development categories headlining the event. More awards were added this year for excellence in tyre retail, with small, medium, and large business categories, as well as an overall winner. Presenting was television personality Mark Durden-Smith, who injected welcome energy and humour into procedings. Tyrepress also announced the results live via its Twitter feed.
Stapleton’s rolls out updated ProfitLink and TyreSurf
Nearly 20 years after Stapleton’s introduced the ProfitLink ecommerce system, the company is rolling out an upgraded version along with the latest edition of TyreSurf. The news follows an earlier ProfitLink overhaul just a few years ago, with the introduction of the retail mark ups system. In addition, Stapleton’s made an announcement in May this year, when Stapleton’s Wholesale director Nigel O’Hara revealed that the market could expect a new edition of ProfitLink.
Stapleton’s high performance exclusive brands
Stapleton’s wholesale director Nigel O’Hara states that it has built its high performance tyre range to fit in with the somewhat counter-intuitive growth of the sector in turbulent macro-economic times.
