Blackcircles and Dmack agree exclusive UK supply partnership

British tyre brand Dmack has agreed an exclusive UK supply partnership with Blackcircles.com for its passenger car tyre range. The online tyre retailer will offer Dmack PCR products to its customers and retail partners from January 2015. The deal has been in the making for a few months; having participated in 49 World Rally Championship events since it burst onto the international stage, winning accreditation in September 2010, Dmack has developed passenger car and commercial vehicle ranges for global markets. Manufactured by Shandong Yongtai, with British moulds and R&D, managing director Dick Cormack told Tyres & Accessories in April that the brand would compete as an aspirational mid-range brand, and would seek “the right partners” to achieve this. In Blackcircles – themselves in a period of business expansion – Dmack’s management believes they have found the right partner in their home territory.

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