Stapleton’s presents Triangle tyres distribution deal to dealers at PalmerSport event

In September, Stapleton’s Tyre Services became the exclusive Great Britain distributor of Triangle passenger car and van tyres. The deal, which has been in the making for the last couple of years, will build on the strengthening relationship between Triangle Tyre and the UK’s largest tyre wholesaler. It was finalised after comprehensive testing of the Triangle range by Stapleton’s and its ultimate parent company Itochu. In recent years, the company has become the largest distributor of Triangle products in Europe. Stapleton’s states that Triangle is a “strong strategic fit in the economy segment” of its portfolio. It will make the brand available to “all customers in every channel.” Unveiling the deal, Stapleton’s hosted key dealer customers and European representatives of Triangle at PalmerSport at the Bedford Autodrome. Tyres & Accessories also attended the event, taking the opportunity to speak to Stapleton’s managing director Andy Fern, who took the reigns in the first quarter of 2020 just before the Covid-19 pandemic disrupted business as usual, about the new deal and the evolution of the Stapleton’s business under his leadership.