Tirebuyer has formed an exclusive partnership with mobile tyre franchisor Tread Connection in order to capitalise on the “explosion” of mobile tyre fitting demand. Tirebuyer will use the Treadsy brand as the identity for its mobile solutions division and over 11,000 existing Tirebuyer brick and mortar install partners as well as more than 80,000 American Tire Distributor customers will be given the opportunity to add a Treadsy van to their business to provide mobile tyre installation services to their own consumers in exclusive geographic territories. Tread Connection’s existing network of franchisees will be integrated with the Treadsy brand and technology that will also be assigned preferred territories within Tirebuyer.com.
Goodyear’s HiQ fast fit network has launched its HiQ2U mobile tyre fitting service across the Midlands. This service is now available across the Midlands from Coventry to Birmingham and includes the surrounding areas. Motorists can receive tyres and tyre fitting services at their doorstep between 7:00am and 7:00pm Monday to Friday and between 8:30am and 12:30pm on Saturdays.
Halfords has entered the B2B software market by making American Tire Distributors Inc. (ATD) the first customer of Halfords’ Avayler proprietary software which streamlines “service delivery for companies that operate in multiple locations.” According to Halfords, the Avayler platform will underpin ATD’s operations, supplying tyres to 80,000 garages across the US. ATD will also be the exclusive provider of the Avayler Mobile platform to the North American automotive market. ATD is one of the largest independent suppliers of tyres in the US replacement market and the part owner of Tirebuyer.com (which was established by blackcircles.com founder Mike Welch). No price details associated with the sale of the Avayler software system to ATD have yet been disclosed.
One of the most pronounced effects of the pandemic on the tyre retail business has been the uptick in online and mobile tyre business. RubberHub, a Software-as-a-Solution (SaaS) project originating in Canada, launched its beta product in 2019 and went fully goes fully live this month (February 2020), with followers and test users already hailing from around Canada, the USA and the UK. Tyres & Accessories found out more from RubberHub Inc. president and founder, David Mulensteen.
With mobile tyre fitment take-up increasing since the pandemic, E-Cube equipment is aiming to become an “essential part of a tyre retailers services in the UK and Europe”. However, while things have been developing positively with the E-Cube in general, the coronavirus pandemic has is said to have “temporarily delayed” manufacturer TMG’s intention to fully launch E-Cube into the UK tyre market. Nevertheless, the final preparations regarding the distribution and servicing of the unit are being made now with a view to an early 2021 launch.
We’ve all had to adapt during the corona-crisis and lockdown. For many tyre retailers it has meant agonising decisions relating to either staying opening or shutting down. But some have found a middle way – mobile tyre fitting.
During our recent “Kick-starting your tyre business” Tyrepress webinar, Craig Sprigmore, retail director of HiQ; Graham Mitchell, wholesale director of Micheldever Tyre Services; Noel Pope, managing director of Merityre; and John Stone, founder and managing director of Stone Tyres discussed the role of mobile fitting in helping tyre businesses adapt to the new normal.
As the UK increasingly adopts social distancing measures, tyre retailers are reporting increased demand for mobile tyre fitting services. For example, Kwik Fit is introducing social distancing measures for its mobile fleet operators. The company reports that it has seen a 15 per cent increase in enquiries for appointments for tyre fitting at customers’ homes, the majority of which are said to be due to customers self-isolating after being impacted by the government’s latest guidance on the coronavirus. And Halfords has introduced a ‘contactless’ home fitting service.
Netherlands-based TechnoMarketing Group (TMG) has appointed Yorkshire-based On Board Power (OBP) as the exclusive UK Distributor for the E-Cube compact mobile tyre servicing unit. According to the company, E-Cube will soon be available in the UK.
With mobile tyre fitment becoming increasingly popular for motorists and being an enterprising addition for tyre retailers, demand for mobile tyre service vehicles has increased. Along with increased demand for mobile tyre vehicles comes the need for on-board power solutions.
Kwik Fit has “significantly expanded” its ‘Mobile7’ mobile tyre fitting operation and is executing plans for “further development in 2019 and beyond”. Kwik Fit launched ‘Mobile7’ inside the M25 in 2016 and has subsequently expanded the service into other regions across the UK. According to the company, ‘Mobile7’ is Kwik Fit’s response to delivering both increased tyre replacement capacity and flexibility. Kwik Fit ‘Mobile7’ runs in addition to the company’s 600-odd bricks and mortar retail units.
Tyres on the Drive now offers delivery appointment self-scheduling online using Descartes’ dynamic appointment scheduling and route planning solution. The offering provides a differentiated customer experience while improving the productivity of Tyres On The Drive’s fleet and technicians.
Delticom AG teamed up with Netherlands-based TechnoMarketing to exclusively present the Mobile Mech concept and its compact, ‘all-in-one’ Ecube tyre service unit. Delticom believes the Ecube is a “completely game-changing” advancement which provides businesses with more versatile solution to the roadside tyre sales.
CEMB is widening its mobile service dedicated range of products by presenting some new lines at Autopromotec in Bologna.
The new SM624 semi-automatic tyre changer for products for cars, light commercial vehicles up to 24 inches and motorcycles (using the optional clamping kit) is particularly suitable for mobile service thanks to the 12V power supply. SM624 can be equipped with the patented pneumatic device UHP, which assists the operator during mounting/demounting of low-profile or particularly difficult tyres such as run-flats.
Beginning this month, eBay will begin adding tyre fitting to the portfolio of automotive services it offers in certain markets. The online giant says eBay Motors will initially offer tyre fitting to motorists in Germany before rolling out the service in the US market this summer. eBay has yet to provide a timetable for the service’s introduction into the UK or other markets.