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You are here: Home1 / News2 / UK News3 / Micheldever focused on supporting tyre dealers’ survival during lockdo...

Micheldever focused on supporting tyre dealers’ survival during lockdown

Date: 29th May 2020 Author: Chris Anthony Comments: 0
‘Kick-starting your business’ webinar screengrab Our panel: (top left to bottom right) Andrew Bogie, online editor, Tyrepress.com; Chris Anthony, managing editor, Tyrepress.com; John Stone, MD of Stone Tyres; Graham Mitchell, wholesale director, Micheldever Tyre Services; Craig Sprigmore, retail director HiQ; and Noel Pope MD of Merityre (audio only)

During our recent “Kickstarting your tyre business webinar”, the panel shared lockdown stories of how they have survived and even experienced success during these difficult times. For his part, Graham Mitchell, wholesale director of Micheldever Tyre Services, shared details of how his company moved from its role as a leading wholesaler to a more support-orientated position. For those pivoting into this new role during lockdown, far from having less to do, this meant being even busier than normal despite wholesale volumes dropping to 25 per cent of normal levels during the depths of lockdown (levels are much more normal now, however).

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Related news:

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  3. The difference between lockdowns 1 and 2 for the tyre trade
  4. Giti Tire extends UK exclusive distribution agreement with Micheldever
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Micheldever, Micheldever Tyre Services, Tyre retail, tyre wholesale, Tyrepress podcast, Tyrepress webinar, video, webinar

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