Micheldever Tyre Services (MTS) reports that it is continuing to invest in e-commerce solutions that benefit their tyre retailer network, with its dedicated tyre selling website, TyreClick, providing a “key platform for online success”. MTS investments include development of the TyreClick site and investment in third-party expertise, such as Strategic Q, to help enhance Search Engine Optimisation (SEO).
While Continental’s General Tire brand may be best known for its off-road and all-terrain products, General Tire offers a wide range of road tyres. The Grabber GT Plus is the latest tyre to join the General Tire line-up. Replacing the Grabber GT, the Grabber GT Plus offers “a marked improvement in performance in all areas including economy and safety”, according to its manufacturer. Specifically, this means a 12 per cent reduction in rolling resistance and a five per cent improvement in mileage along with “enhanced wet-weather performance”.
Micheldever Tyre Services has almost doubled its sales of BFGoodrich tyres since becoming the brand’s official 4×4 wholesaler in the UK at the start of 2020. The agreement sees the Winchester-based business – which has established a wholesale distribution network of 15 sites around the country, supplying more than 6,000 retailers nationwide – stock a large selection of BFGoodrich’s All Terrain T/A KO2 and Mud-Terrain T/A KM3 ranges, helping to ensure excellent product availability throughout the year.
Micheldever Tyre and Auto Services has become a four- time winner of the Pirelli 4×4 Key Dealer of the Year award in the sixth year of running the accolade. Each year, the 4×4 Key Dealer of the Year award gives 15 of Pirelli’s exclusive 4×4 Key Dealer Club members the opportunity to nominate one of their depots to enter for the prestigious award. As part of the process, each depot must take part in a number of independently-run mystery shop audits.
Micheldever Tyre Services (MTS) has expanded its tyre distribution capacity with the addition of a new warehouse in Exeter and the expansion of its Nottingham and Walsall sites. The new 22,078 square foot Exeter location became fully operational in the summer. According to the company, the site expands stock-holding capacity by roughly 50 per cent from 11,000 to 16,000 tyres, whilst also providing an improved stock-keeping unit (SKU) range of 2,518 SKUs.
The current COVID19 crisis has posed the biggest challenge to Micheldever Tyre Services (MTS) in over 45 years of operating in the 4×4 market, the company reports, resulting in MTS increasing support to its dealer network to unprecedented levels.
During our recent “Kickstarting your tyre business webinar”, the panel shared lockdown stories of how they have survived and even experienced success during these difficult times. For his part, Graham Mitchell, wholesale director of Micheldever Tyre Services, shared details of how his company moved from its role as a leading wholesaler to a more support-orientated position. For those pivoting into this new role during lockdown, far from having less to do, this meant being even busier than normal despite wholesale volumes dropping to 25 per cent of normal levels during the depths of lockdown (levels are much more normal now, however).
Tyre distributors from across the country have come together to support the restarting of the tyre trade. Large and small retailers from St Helens to the South East worked together to produce the inaugural Tyrepress webinar entitled “Kick-starting your tyre business’.
Protyre confirms that all its centres are operational at this point in time, adding that the company is monitoring the COVID-19 pandemic daily and will respond accordingly to government advice.
Micheldever group company Protyre is once again distributing Goodyear agricultural tyres within the UK market. It will supply the Goodyear Farm Tires range from its 20 agricultural centres across the country; it already reports high levels of customer interest from Protyre outlets in areas such as Cumbria, Pembrokeshire, Derbyshire, Bristol and Essex.
Exclusively available from Micheldever Tyre Services, Comforser purports to offer the discerning SUV driver with a range that signifies great value for money to the consumer. Comforser, is a brand of Shandong New Continent Tire Co. Ltd. According to the company, the manufacturer is committed to building UHP and SUV tyres that deliver “a range that are quiet, comfortable and harnesses outstanding driving performance on- or off-road”.
Giti Tire has extended its exclusive distribution agreement with Micheldever Tyre Services (MTS) for its GT Radial and Runway brands for a further four years. The new deal, which runs until 2022, will continue to cover the passenger car, 4×4 and light truck tyre segments. Tyrepress understands that certain car and SUV sizes of Giti Tire’s eponymous Giti brand will continue to be available via Micheldever, where no equivalent GT Radial-branded tyre is currently available. The brand was first added to Micheldever’s inventory in 10 such sizes in 2018.
CAM has made 10 new appointments across the business, reinforcing its continued growth and commitment to anticipate and meet the needs of the tyre industry now and in the future.
Micheldever Group says it is “absolutely delighted” that Micheldever Tyre Services/Protyre has been shortlisted for five NTDA Tyre Industry Awards this year. The categories it has been nominated for are:
Giti Tire has developed its GT Radial all-season product range, available in the UK from exclusive distributor Micheldever, off the back of an encouraging run of sales for its initial product for this growth market. Tyres & Accessories spoke to Brian McDermott, country manager UK for Giti Tire, to get the latest on how the manufacturer is shaping its range for the segment, which appears to have gained more of a footing in the UK than specialist winter tyres have previously managed.
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General Tire/Continental
Micheldever Tyre Services
MTS
BF Goodrich; MTS
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