Tag: Micheldever

Comforser exclusively available from Micheldever

Comforser exclusively available from Micheldever

1st October 2019 | 0 Comments

Exclusively available from Micheldever Tyre Services, Comforser purports to offer the discerning SUV driver with a range that signifies great value for money to the consumer. Comforser, is a brand of Shandong New Continent Tire Co. Ltd. According to the company, the manufacturer is committed to building UHP and SUV tyres that deliver “a range that are quiet, comfortable and harnesses outstanding driving performance on- or off-road”.

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Giti extends Micheldever exclusive distribution of GT Radial, Runway tyres

Giti extends Micheldever exclusive distribution of GT Radial, Runway tyres

26th September 2019 | 0 Comments

Giti Tire has extended its exclusive distribution agreement with Micheldever Tyre Services (MTS) for its GT Radial and Runway brands for a further four years. The new deal, which runs until 2022, will continue to cover the passenger car, 4x4 and light truck tyre segments. Tyrepress understands that certain car and SUV sizes of Giti Tire's eponymous Giti brand will continue to be available via Micheldever, where no equivalent GT Radial-branded tyre is currently available. The brand was first added to Micheldever's inventory in 10 such sizes in 2018.

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10 summer appointments at CAM

10 summer appointments at CAM

23rd August 2019 | 0 Comments

CAM has made 10 new appointments across the business, reinforcing its continued growth and commitment to anticipate and meet the needs of the tyre industry now and in the future.

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Micheldever delighted with 5 NTDA Tyre Industry Awards nominations

Micheldever delighted with 5 NTDA Tyre Industry Awards nominations

9th August 2019 | 0 Comments

Micheldever Group says it is “absolutely delighted” that Micheldever Tyre Services/Protyre has been shortlisted for five NTDA Tyre Industry Awards this year. The categories it has been nominated for are:

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Winter growth for GT Radial following all-season product introduction

Winter growth for GT Radial following all-season product introduction

7th August 2019 | 0 Comments

Giti Tire has developed its GT Radial all-season product range, available in the UK from exclusive distributor Micheldever, off the back of an encouraging run of sales for its initial product for this growth market. Tyres & Accessories spoke to Brian McDermott, country manager UK for Giti Tire, to get the latest on how the manufacturer is shaping its range for the segment, which appears to have gained more of a footing in the UK than specialist winter tyres have previously managed.

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Micheldever celebrates hat-trick of TyreSafe Awards

2nd August 2019 | 0 Comments

Micheldever Group won a trio of the annual TyreSafe Awards at this year’s event at St George’s park. Micheldever Tyre Services (MTS) won Wholesaler of the Year for the second consecutive year, while Protyre made it six-in-a-row for the Large Retailer of the Year accolade. The hat-trick was completed by MTS wholesale director Alan Baldwin, who was given the Lifetime Achievement Award ahead of his retirement from the industry later this year.

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Micheldever appoints Mitchell as wholesale director

Micheldever appoints Mitchell as wholesale director

3rd July 2019 | 0 Comments

Micheldever Tyre Services (MTS) has appointed Graham Mitchell as its new wholesale director. Mitchell will take over the key strategic role following Alan Baldwin’s retirement, scheduled for November. In a 17-year career in the tyre industry, Mitchell has acquired extensive experience across both UK and European markets. He joins MTS from Cooper Tire, where he held senior management roles that included sales director for UK and Western Europe and UK and Northern Europe sales director.

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Protyre signs The Armed Forces Covenant

Protyre signs The Armed Forces Covenant

24th May 2019 | 0 Comments

Protyre, along with parent company Micheldever Group, has joined a select group of employers in signing The Armed Forces Covenant, and in doing so commits to the Covenant’s five pledges. The company says it is also proactively seeking to take on a raft of ex-forces personnel and will get the ball rolling by holding its first insight day, an event designed to give service leavers a glimpse of life working for the company.

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ETEL continues to lead top 20 UK tyre retailers 2019

ETEL continues to lead top 20 UK tyre retailers 2019

1st May 2019 | 0 Comments

After years of expansion amongst the top 20 UK tyre retailers, the latest data shows that this trend peaked in 2017/2018 when the top 20 accounted for 2014 branches. The same 20 tyre retailers had 1980 branches between them in 2018/2019. And what’s more, the reorganisation of one retailer alone accounted for a 40-centre decline in branch count, with the overall figure remaining positive due to growth at other chains. Here Tyres & Accessories analyses the branch count data in the context of 10 years of comparable research.

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Falken and Micheldever extend regional advertising

Falken and Micheldever extend regional advertising

22nd March 2019 | 0 Comments

Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.

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General Tire partners with ‘The Wild Swimming Brothers’

General Tire partners with ‘The Wild Swimming Brothers’

26th November 2018 | 0 Comments

General Tire have teamed up with the Hudson brothers on Swim Wild - a follow-up video campaign to the award winning Wavemaker that launched earlier this year.  Swim Wild documents three brothers escaping the pressures of modern life with the aim to show UK motorists that ‘Anywhere is Possible’.

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Walsall Wood Tyre & Service hosts tyre safety event

Walsall Wood Tyre & Service hosts tyre safety event

26th October 2018 | 0 Comments

Falken Tyre specialist retailer Walsall Wood Tyre & Service has hosted a tyre safety event as part of TyreSafe's National Tyre Safety month in October 2018. The event was jointly hosted by leading wholesaler and exclusive Falken distributor Micheldever Tyre Services (MTS) with more than 30 guests in attendance throughout the evening.

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Tyre Industry Awards 2018 announced, including Bridgestone double

Tyre Industry Awards 2018 announced, including Bridgestone double

6th October 2018 | 0 Comments

The winners of the 2018 "Tyre Industry Oscars" have been announced at the 89th National Tyre Distributors Association annual dinner, with a Bridgestone double in the tyre manufacturer and staff training and development categories headlining the event. More awards were added this year for excellence in tyre retail, with small, medium, and large business categories, as well as an overall winner. Presenting was television personality Mark Durden-Smith, who injected welcome energy and humour into procedings. Tyrepress also announced the results live via its Twitter feed.

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Worn tyres worse than ever

Worn tyres worse than ever

3rd October 2018 | 0 Comments

Pictures of de-mounted tyres removed from cars at Micheldever retail businesses look more like scrap than tyres taken of road-going vehicles two weeks ago. And this has made some company representatives suggest that the problem of illegal wear is worse than ever.

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Micheldever and tyre manufacturers raise £7000 in charity auction

28th September 2018 | 0 Comments

Tyre wholesaler Micheldever Tyre Services and a number of its tyre manufacturer suppliers recently raised £7000 in a charity auction in aid of Motor Neurone research on 21 September 2018. Micheldever executives thanked the tyre manufacturers (Bridgestone, Continental, Falken, Goodyear, Michelin, Pirelli and Yokohama for their “exceptional generosity”.

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