As we go to print on the December issue of Tyres & Accessories, Micheldever Group is marking a year since Sumitomo Rubber Industries, manufacturer of Falken Tyres for which MTS is UK distributor, bought the UK tyre distributor from previous owner Graphite Capital Management. While the sale was not unexpected, the identity of the new owner may have been somewhat surprising, though SRI’s investment in Falken Tyre Europe following the late-2015 dissolution of its alliance agreement with Goodyear makes the acquisition of a leading distributor a logical move. For Micheldever’s board, SRI was said to be an attractive new owner, with the presumption that it would offer offering longevity, stability, and consistency; as a large, well-established, high quality top-six tyre manufacturer seeking to broaden its knowledge of UK distribution with an already successful business.
Micheldever Tyre Services (MTS) reports that recent updates to its TyreClick website have drawn a positive response from the MTS independent dealer network, with many reporting significant increases in sales since the site was revamped.
In one of the biggest and most significant investments into TyreClick since its launch in 2014, the site updates have seen a raft of new design and user functionality features – with the new look site already delivering increased sales for the independent network of tyre dealers using it.
The AlloyGator wheel protector has an opportunity for growth as motorists battle alloy wheel damage caused by hitting potholes. Hitting the side of a pothole can cause scrapes, scuffs and dents to alloy wheels resulting in expensive repair bills or even the need for replacements – all of which can be avoided by fitting AlloyGators, the company states. With the winter months sure to exacerbate the pothole problem, due to frozen water expanding cracks in the road, AlloyGator is increasing its efforts to roll out its product to more tyre retailers.
Almost 60 independent tyre dealers attended two extreme driving experience events organised by Micheldever Tyre Services (MTS) to try out General Tire’s Grabber AT3 and Grabber X3 off-road 4×4 tyres. The participating dealers, from MTS’s network of General Tire performance partners, took up the extreme driving challenge at Parkwood Off-Road Centre in Bradford and the Harbour Hill Copse off-road site in Aldermaston near Reading, two of the UK’s most challenging 4×4 proving grounds. The two-day event, which included expert off-road driver training and education about the on and off-road properties of the new 4×4 patterns, was held as a reward for the dealers’ increased sales and customer loyalty.
Giti Tire has launched the GT Radial WinterPro2, available for the 2017 winter season in the UK from exclusive PCR distributor Micheldever Tyre Services. The manufacturer’s Giti brand commercial range has also received a winter boost with a leading UK coach hire company endorsing its first specific winter marked tyre.
Protyre, the retail division of Micheldever Tyre Services, has been named TyreSafe Retailer of the Year at the now-annual TyreSafe Awards – for the fourth consecutive time.
The company’s continued commitment to raising awareness of tyre safety and the dangers of poorly maintained or part worn tyres was again applauded by the judging panel. Protyre’s initiatives during last year’s Tyre Safety Month included free safety checks, customer email campaigns and a full day of live radio interviews.
TyreClick, the website developed by Micheldever Tyre Services to help its independent customers compete for internet driven business has reported a record 29 per cent surge in sales volumes during May, making May the best recorded since the Tyreclick portal was launched.
Giti Tire has launched the GT Radial WinterPro2, available for the 2017 winter season in the UK from exclusive PCR distributor Micheldever Tyre Services. The tyre showed wet performance gains while maintaining snow handling against its previous generation and four main competitors in independent tests by Dekra. Giti states that the tests, which were conducted early this year in Rovaniemi, Finland and Fontange, France, confirm the tyre was up to 10 per cent better in wet braking exercises and 2 per cent ahead in wet handling.
Giti Tire rides again with Fun Cup UK, having returned as official tyre partner for its second consecutive season. New for the 2017 season, the tyre manufacturer has taken its place on the grid too with a fully liveried GT Radial racing car. The company said the extension of its partnership with the series is part of its growing involvement in European motorsport. The car will be used to raise consumer awareness of the brand while supporting a number of marketing activities throughout the GT Radial Performance Centre (GTPC) network alongside exclusive UK distributor, Micheldever Tyre Services.
The 2017 edition of Tyres & Accessories’ annual retail report shows that the overall number of branches controlled by the top 20 retail chains continues to grow. However, that is just part of the story and the data shows that there have actually been significant movements in every tier of the top 20. Perhaps the clearest observation is that Micheldever’s Protyre retail chain is once again the fastest growing in the UK – a title it claims in 2017 for the second consecutive year. Meanwhile, Goodyear’s HiQ franchise network is the top 20’s fastest faller – something that suggests the first changes in the make-up of the top five since we started tracking the UK retail landscape could take place before the year is out.
Micheldever Tyre Services (MTS) has thrown its weight behind a cross-industry campaign to encourage a government rethink on proposed changes to current MOT legislation. It is also calling on all involved in the tyre industry to make their voices heard via an official petition.
MTS, the UK’s second largest distributor of tyres, is backing the ProMOTe campaign, which has been re-established in response to the government’s plan to extend the time allowed before the first MOT of a car or motorcycle’s life from three years to four.
Insa-Turbo has named Micheldever the sole distributor for the UK, building on the long-standing relationship between the two companies. Micheldever has distributed Insa-Turbo tyres – which are retreaded – for more than 10 years and in 2016 saw the brand grow by more than 15 per cent. Now the company is looking forward to future success with the Spanish off-road specialists.
Jane Bailey of Morecambe’s Westgate Tyres has been made the inaugural Foxy Lady Drivers Club Woman of the Year 2017. The Award acknowledges Bailey’s business story, describing her as “a rare and inspirational female role model within the tyre industry.”