TBC Corporation acquires Interstate brand marketing rights

24th April 2018 | 0 Comments
 
TBC Corporation acquires Interstate brand marketing rights

Marketing rights to the Interstate tyre brand have been acquired by TBC Corporation this month. This transaction follows the entry of Interstate Tire & Rubber into insolvency late last year. The US-based aftermarket tyre distributor has also appointed Theo de Vries, formerly director marketing and sales at Interstate Tires, its new international sales and marketing manager.

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