TyreSafe launches partworn-tyres.co.uk
TyreSafe has launched partworn-tyres.co.uk, a website detailing “the dangers, real cost and legal regulations on the sale of part worn tyres”. Visitors to partworn-tyres.co.uk will find examples of tyres offered for sale by unscrupulous dealers and discovered during such investigations. The description of the sometimes horrifying faults includes tyres which would have been likely to suffer catastrophic failure on fitment, while unsafe repairs, cuts and objects in the tread are also revealed.
Stuart Jackson, chairman of TyreSafe, said: “Partworn-tyres.co.uk is TyreSafe’s latest initiative to inform the motorist of the risks they take when buying part worn tyres. Safety should be every driver’s primary concern and used tyres come with no guarantee that they’ll provide that. Even if a used tyre has passed all its regulatory checks – and there’s little evidence many are checked at all – it’ll need replacing much sooner than a new tyre, increasing the long term cost and inconvenience.”
According to TyreSafe, partworn-tyres.co.uk has been built specifically to interrupt the purchase process of consumers when they are actively looking to buy part worns and encourage them to reconsider. It is designed to achieve this by ranking highly on search engine results pages when the term ‘part worn tyres’ is entered and then presenting consumers with the proven risks.