Micheldever appoints 4×4 and General Tire brand marketing manager

Micheldever Tyres Services has appointed Amelia Jordan as its 4×4 and General Tire brand marketing manager. The wholesaler said the appointment has been made will enhance the support Micheldever already provides to its customers.

Jordan’s priorities will involve overseeing customer and consumer communications, such as advertising, PR, marketing and events, for Micheldever’s 4×4 partner brands, including BF Goodrich, General Tire and Pirelli.

She will also be responsible for the marketing of the entire General Tire range, including car and van tyres. Micheldever has been General Tire’s official UK distribution partner for its range of 4×4 tyres since 1995 and car and van tyre supplier since 2009.

Alan Baldwin, sales director at Micheldever Tyre Services, said: “Micheldever’s priority is to grow business for our customers by providing a real added value service, through the likes of in-depth market intelligence, local marketing support, geographic exclusivity, as well as business support tools. Therefore Amelia’s role will play an important part in the overall strategy to help our customers sell more 4×4 tyres, which in turn will benefit Micheldever, as well as our brand partners.”


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