Tractamotors wins Pirelli 4×4 Key Dealer of the Year 2016

Wayne Nickless, Pirelli marketing director UK and Ireland; Micheal Gorby, Tractamotors Retail Tyre Manager; John Clarke, director Tractamotors Group; Jason Sugden, Pirelli sales director UK and Ireland; Sean Cusack Wholesale Tyre Manager, Tractamotors Group; and Dan Wilkes, Pirelli 4x4 marketing manager

Pirelli has named Tractamotors in Cavan, Ireland as 4×4 Key Dealer of the Year award, for its focus on excellence in customer service. This is the second year Pirelli has provided this award to one of its exclusive 4×4 Key Dealer Club member tyre dealers. Each dealer nominated a depot and was then subjected to three independently run mystery shop audits by phone. Judging took into account everything from the way a call was answered and time taken to answer, to general attitude over the phone and product knowledge.

Over the course of three separate surveys conducted in 2016, Tractamotors achieved the highest combined score. Founded in 1961 by Brendan Murray and Tom Clarke, the company was originally a car and tractor dealership but as the company grew to include 13 premises in Ireland it diversified into the tyre distribution business.

In the 1980s the motor dealerships were sold so the business could concentrate on other areas including tyre distribution and now the company has over 30 years’ experience distributing tyres to Independent Tyre Dealers in Ireland and continues to remain very much a family business.

Speaking about the award company director, John Clarke said: “Tractamotors is proud of the fact that we are the only Pirelli Performance Centre in Ireland and have now been recognised as the 4×4 Key Dealer of the Year. We pride ourselves on customer service and I’m really pleased with the whole team and the efforts they go to make sure our customers are happy. We are delighted to offer Pirelli tyres, as they represent the brand identity and quality we want to offer.”

Pirelli UK sales director, Jason Sugden, said: “Congratulations to the whole team at Tractamotors on winning this award. It is a very difficult accolade to win and Tractamotors demonstrated high levels of customer service and excellent product knowledge.”


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