Dineen wins General 4×4 award

Dave Dineen, Micheldever/Southam’s 4×4 sales manager, was recently presented with a unique award by General Tire for exceptional sales achievement. Dineen who has headed up the MTS specialist 4×4 sales division based at Southam for over 10 years, received a handmade belt constructed from the tread of the General Grabber AT2 for exceptional sales achievement.

According to the company, he has achieved over 100,000 General 4×4 replacement sales in the UK.

Under Dave Dineen’s leadership both the General 4×4 and car tyre lines UK sales are reportedly heading for over 200,000 unit sales in 2010.