Devon General Tire Performance Partner, TyreMarks of Tavistock, is supplying volunteer-led Dartmoor Search & Rescue Team with 4×4 and SUV tyres. General Tire and TyreMarks have provided a set of Grabber AT3 all-terrain tyres to the search and rescue team to ensure they can carry out their work safely, responding to emergencies on the wild and remote uplands of Dartmoor. It has also saved the team hundreds of pounds in charitable donations that are used to fund the service.
General Tire turns 100 years old in 2015, and the Continental-owned brand will mark its centenary with its UK distributor Micheldever with an event at Jaguar Land Rover’s Gaydon facility later in the year. The partnership between General and its distributor is itself celebrating a landmark year.
Dave Dineen, Micheldever/Southam’s 4×4 sales manager, was recently presented with a unique award by General Tire for exceptional sales achievement. Dineen who has headed up the MTS specialist 4×4 sales division based at Southam for over 10 years, received a handmade belt constructed from the tread of the General Grabber AT2 for exceptional sales achievement.