Micheldever Tyre Services (MTS) has appointed Graham Mitchell as its new wholesale director. Mitchell will take over the key strategic role following Alan Baldwin’s retirement, scheduled for November. In a 17-year career in the tyre industry, Mitchell has acquired extensive experience across both UK and European markets. He joins MTS from Cooper Tire, where he held senior management roles that included sales director for UK and Western Europe and UK and Northern Europe sales director.
On 5 January, Micheldever announced that it was being purchased by Sumitomo Rubber Industries of Japan (the company behind Falken, one of Micheldever’s key exclusive brands). While it was no surprise that the business had been sold, the idea that Sumitomo would be the successful bidder was not widely foreseen. With Micheldever having grown into a leading position in the UK wholesale sector with a multi-brand, independent retailer-focused strategy, the acquisition raises many questions for the business’s staff, suppliers and customers. With this in mind, a week after Sumitomo’s purchase Tyres & Accessories met with Micheldever managing director, Duncan Wilkes; wholesale director, Alan Baldwin; and wholesale marketing manager Rory Carlin to find out more about the background to the deal.
With Micheldever reporting that 2016 got off to a good start for the company, Tyres & Accessories met with wholesale director Alan Baldwin in order to find out more about the company’s 4×4/SUV tyre business, which was recently boosted by the launch of 4site4x4tyres.co.uk.
General Tire turns 100 years old in 2015, and the Continental-owned brand will mark its centenary with its UK distributor Micheldever with an event at Jaguar Land Rover’s Gaydon facility later in the year. The partnership between General and its distributor is itself celebrating a landmark year.
Dave Dineen, Micheldever/Southam’s 4×4 sales manager, was recently presented with a unique award by General Tire for exceptional sales achievement. Dineen who has headed up the MTS specialist 4×4 sales division based at Southam for over 10 years, received a handmade belt constructed from the tread of the General Grabber AT2 for exceptional sales achievement.