Nothing holds a candle to trade fairs when it comes to meeting up and sharing experiences. This past year may have shown us what life without tyre shows looks like, but it hasn’t offered us much in the way of alternatives.
Later today the organiser of The Tire Cologne is expected to confirm that the trade fair will not take place in May, as previously announced. Instead, Koelnmesse intends to focus upon plans for The Tire Cologne to return in 2022.
Trade registration for the all-new Autosport International (ASI) Connect opens on Thursday 14 January 2021. The online-only event will take place on 10-11 March 2021 and is being organised and promoted by Motorsport Network.
The exact timing for a return to a pre-2020 kind of normalcy is anyone’s guess, and this uncertainty makes event planning a risky undertaking. The organisers of tyre exhibition The Tire Cologne are therefore hedging their bets by combining the traditional trade fair format with a virtual show. Both are scheduled to take place between 18 and 20 May 2021.
Automechanika is offering new digital networking opportunities for everyone who had been looking forward to coming to Frankfurt this September. Starting on 10 September, there will be a series of online training courses for workshops available at sneak-preview.automechanika-frankfurt.com. Visitors to the website will also find updated company profiles for exhibitors, while users of the new ‘Connect’ tool in the Automechanika app will be able to contact other automotive professionals directly.
The next SIMA agricultural trade show will take place in February 2021 rather than in November 2020, as originally planned. The organisers rescheduled the Paris-based fair to 21-25 February 2021 “at the request of a large number of exhibitors and organisations from the agricultural machinery industry whose production and distribution activities have been hit hard by today’s public health and economic crisis.”
The Tires & Rubber 2020 exhibition in Moscow has been rescheduled due to the COVID-19 pandemic. Organiser Expocentre reports that the decision not to go ahead with the show between 24 and 27 April was taken after restrictions were announced by federal and city authorities.
In light of the news that Koelnmesse took the decision to delay The Tire Cologne until 2021, Tyres & Accessories interviewed communications manager, Voelker de Cloedt in order to find out more about the thinking behind the move as well as the particular dates the company has chosen. The conversation began with a question about the nature of physical exhibitions in light of analysts reports suggesting we could be witnessing to transition of the sector to virtual shows.
In order to “protect the health and safety of all participants during the Covid-19 emergency”, this year’s Latin American & Caribbean Tyre Expo and the Latin Auto Parts Expo has been postponed for four months. The organiser of the Panama City-based show, which originally was to take place between 14-17 July 2020, has rescheduled it to 17-20 November 2020.
Representatives of Cooper Tires and Toyo Tires have respectively confirmed they’ll not exhibit at this year’s The Tire Cologne, as previously planned. Their decisions come as governments across Europe announce rigorous measures to delay the spread of coronavirus and reduce its impact wherever possible. Michelin announced its withdrawal as exhibitor last week.
Although Angela Merkel predicted this week that up to 70 per cent of all Germans could catch coronavirus, people there are responding to the risk in very different ways. This can be clearly seen in plans for two automotive shows.
According to the latest information on its website, preparations for The Tire Cologne “are continuing as planned according to the current status for the determined date.” But the tyre trade show has been dealt a further blow in addition to restrictions on large gatherings that were announced yesterday. One of the largest names in the tyre industry has decided against exhibiting due to the risk posed by coronavirus.
No comment yet from organiser Koelnmesse, so perhaps it is too early to speculate on the fate of this year’s The Tire Cologne. Officially it is business with usual, with around 600 companies and brands expected to display their wares between 9 and 12 June. But with the show just three months’ away, Koelnmesse must decide its response to a new decree that restricts large events.