Goodyear bringing low emission truck tyres to “more places” with Fuelmax Endurance

Kermit the Frog may have been amongst the first to ponder the difficulties of being green, but it’s a dilemma now shared by a transportation industry operating in an environment that places sustainability high on the agenda. Tyres have a role to play when it comes to achieving Europe’s lofty targets, and Goodyear points out that the fuel and CO2 efficiency gain achievable with low emission tyres and accurate tyre pressure management is equal to the gain by using more efficient engine technology. The tyre maker has a new truck range that it promises will deliver fuel efficiency on all manner of roads; it launched the Goodyear Fuelmax Endurance via an online presentation this morning.