Bleak economic circumstances generally create brand strategy complications within tyre distribution. Drivers’ demand for lower priced tyres as cost-of-living pressures hit their pockets can alter the dynamics at play in wholesalers’ exclusive brand offerings, which are often pitched as premiumised products with additional benefits that make paying more than a budget price worthwhile. Yet down markets are also a time to build for the future, sowing seeds that will yield benefits when the outlook brightens. In the case of Micheldever Tyre Services (MTS), a new-build warehouse in Scotland to support its business growth north of the border and a newly added exclusive distribution deal with Petlas are two ways in which the company is building for the future and managing the current market situation. Tyres & Accessories asked Graham Mitchell, MTS wholesale director, about its exclusive brands, which also include parent company Sumitomo Rubber Industries’ Falken Tyres, General Tire, and GT Radial, as well as the development of its warehouse in Bellshill, Scotland.
Petlas Tire Corporation is set to present its latest range of tyres at the forthcoming Automechanika 2023 event. “At Petlas, every tyre tells a story. It’s a reflection of our dedication, the hurdles we’ve overcome, and the passion that drives us,” remarked Oğuz Ay, international sales and marketing director of Petlas.
Petlas has introduced its latest winter tyre models, the SnowMaster 2 and SnowMaster 2 Sport, at IAA Mobility in Munich. The manufacturer said the new models underscore the company’s commitment to leveraging new technologies in tyre design, ensuring enhanced performance in both snowy and rainy conditions. The company adds that test results have shown improved safety and efficiency. Petlas said the new tyres “attracted significant attention” at IAA Mobility.
Petlas is exhibiting its new winter tyres at IAA Mobility 2023. The IAA Mobility fair, which runs from 5th to 10th September in Munich, will speaking see Petlas showcases its collection of passenger car radial (PCR) tyres to attendees.
While the all-season tyre market in the UK has started its ascent from a low base, it remains the fastest growing consumer car tyre segment. The trend has been supported by the last five years of manufacturers’ all-season product development, which have reduced the compromises involved in fitting a tyre capable of performing well in moderate winter weather conditions all year round. Leading independent UK tyre wholesaler Micheldever Tyre Services (MTS) has been strengthening its all-season range with exclusive brands, including the new all-season tyres from its owner Sumitomo Rubber Industries’ global flagship brand Falken and long-term MTS partner GT Radial, the recent addition of Turkish brand Petlas to its line-up, and further product additions from brands such as Runway and Ovation. MTS wholesale director Graham Mitchell tells Tyres & Accessories about how the wholesaler views the all-season (and winter) tyre segment in the UK, as well as the company’s plans to support its dealer network with the increased interest in these adaptable products.
Petlas’s new SnowMaster 2 Sport winter tyre seeks to “define excellence in winter tyre performance”, according to the Turkish tyremaker. Company representatives report that the latest offering is “a testament to Petlas’ dedication to innovation, safety, and performance…”
Petlas will invest $360 million in the construction of a new light vehicle tyre production facility adjacent to the Turkish company’s existing plant in Kırşehir. The new production line will produce 100,000 tons of tyres for passenger cars and light commercial vehicles, increasing the manufacturer’s total capacity by 42 per cent, reaching 340,000 tons. It will create around 1,850 new roles. Petlas expects to break ground on the new factory in 2023, with completion slated for 2024-25.
A freshly-signed agreement sees Micheldever Tyre Services (MTS) become the exclusive UK distributor for Petlas passenger car, 4×4 and light truck tyres. Petlas is the third exclusive brand MTS has taken on since its acquisition by Sumitomo Rubber Industries in 2017
Petlas has introduced two new military tyre models, the RM900 and RM910. The products are dedicated to mixed use, designed to increase performance and driving safety for vehicles in the event of damage to the tyres. With proper inflation, Petlas says the new tyres provide significant benefits for armored support vehicles, such as ride comfort, maneuverability, steering stability and help in overcoming obstacles. The two tyres are designed to boost traction in mud, sand and snow.
Petlas is to launch its first all-season car tyre, the PT565 MultiAction. The leading Turkish brand says the new tyre has targeted both performance in all weather conditions and sustainability. Its R&D engineers developed the PT565 with lower rolling resistance to help reduce emissions. The tyre has a V-shaped block patten with its optimised sipe density to offer better grip and traction on dry, wet, and snowy surfaces. The manufacturer said the tyre represents the distillation of its manufacturing expertise accumulated over more than 40 years.
Turkish tyre maker Petlas shares that its Explero PT411 A/S has gained 3PMSF certification, and is thus approved for year-round use in markets where specific winter tyre rules apply. All tyres in the all-season SUV range will henceforth carry the ‘snowflake’ symbol on their sidewalls.
Petlas has released a new industrial tyre that focuses on traction and life time. According to the company, the PtxND33 is designed and developed at Petlas’s R&D base to offer “perfect traction and long life for compact industrial vehicles such as compact loaders, backhoe loaders and telehandlers”.
Petlas has introduced four new run-flat sizes for its PT741 ultra-high performance pattern, namely,. Specifically designed for ultimate performance, PT741 offers an excellent combination of performance and safety (245/40R 20 Reinforced, 285/35R 18, 285/35R 19 and 225/35R 20 Reinforced). According to the company, Petlas run-flat are capable of distances up to 200 km without “any integrity problems”.
Petlas has launched what it calls a game-changing agricultural tyre. The PT-TRAC offers the benefits CupWheel technology, which will the help the tyre “contribute to the profits of producers all around the world by helping them decrease fuel consumption and protect their precious investments.”