Heuver is to expand its operations with a new Mounting Centre in Hardenberg. The tyre wholesaler says the new centre will enhance its focus on logistical services, an area in which it says it has particularly grown in recent years. The company is offering truck, agricultural and earthmover tyre fitment and wheel assembly on site, as part of its expanding service offering. Heuver says the assembly service shows it offers more than just tyres, with the centre a “logical continuation of its service.” In addition to the best advice and the right tyre for each application, the company offers customers a huge range from its 57,000m2 warehouse.
Roughly two years after he was appointed Ceat Ltd VP of marketing, Amit Tolani has been named chief executive of Ceat Specialty, effective 1 June 2021. Ceat Specialty has its EU office in Amsterdam and has been serving European farm and OTR tyre customers since 2017. Tolani joined Ceat in 2004 and has served in various roles across sales, marketing and supply chain functions. Prior to his latest appointment, he was the chief marketing officer of CEAT.
The Netherlands Authority for Consumers and Markets (ACM) has approved Global Automotive Investments Holding BV’s acquisition of PBG BV (Pon Tyre Group). The ACM reached its decision on 10 March after determining that the wholesale tyre market will remain sufficiently competitive following the takeover.
Apollo Vredestein is enhancing its European agricultural tyre production activities at its Enschede factory in the Netherlands by bringing a new 104-inch tyre press into service in mid-March. The newly-installed tyre press will mainly produce tractor tyres for the XL segment (up to 2.30 metres in diameter and weighing up to 550 kg), products suitable for tractors between 200 and 500 hp. The tyre maker says the commissioning of the press represents a “significant increase in capacity” for this tyre segment.
Shandong Linglong plans to increase the capital of its Linglong International Europe Serbian unit by US$174.1 million (146.6 million euros) for the construction of its tyre factory in Zrenjanin, northern Serbia. When finished the factory will require 1,200 employees and produce 13 million tyres per year.
Apollo Tyres had to accept a drop in its turnover and earnings in the half-year to 30 September 2020, with the notable exception of sales in Europe. The company’s global sales in the first half of its current April 2020 to March 2021 financial year were Rs 70.62 billion (£728.85 million), 13.9 per cent less than the sales it gained a year earlier. Net profit dropped 71.1 per cent year-on-year to Rs 650 million (£6.71 million).
Rudolf Perner is now heading up Nokian Tyres’ operation in a number of Central European markets. The company recently reported that as managing director of Nokian Tyres GmbH, Perner took on responsibility for operations in Germany, Austria, Switzerland, Denmark and the Netherlands as of 1 August 2020.
Netherlands-based tyre wholesaler Heuver has grown through its acquisition of the Bevri Groep, a wholesaler from Zeewolde in central Netherlands. Heuver will operate the two Bevri businesses, Bevri Banden (Bevri Tyres) and Bevri Wheels, as an independent company within the Heuver Group, retaining a separate corporate identity. The wholesaler says that by combining the strengths of both companies, it can now “offer an even more complete range” of tyres and wheels.
Magna Tyres has expanded its portfolio of ‘Made in Holland’ products with the introduction of the Magna M-Terrain E4/L4 in size 29.5R25. This particular dimension, which was specifically developed for medium and large wheel loaders as well as articulated dump trucks, has been part of the M-Terrain line-up for many years. In addition to being made in the Netherlands, production of the tyre will also continue in China.
According to the Federation of Dutch Trade Unions (FNV), Apollo Vredestein will stop employing temp workers hired through agencies at its Enschede plant from April 2020. This means that almost 150 temporary jobs will disappear in addition to the approximately 750 permanent jobs that the tyre maker plans to shed.
Some 750 jobs will be lost due to restructuring at the Apollo Vredestein tyre plant in Enschede, the Netherlands over the next couple of years, and Dutch politicians want to know if the European Union has contributed in any way to the chain of events that will lead to some of Enschede’s tyre production relocating to Hungary. MEPs from Dutch political party the CDA (Christian Democratic Appeal) have asked the European Commission to clarify certain points.
Passenger car tyre production and capacity at Apollo Tyres’ Gyöngyöshalász plant in Hungary has steadily grown over the past two years. These respectively reached 2.1 million and almost 3 million units a year by the end of March 2019, and Apollo is still ramping up in Hungary. It’s a different story in Enschede, some 700 miles to the west, but Apollo Tyres says it isn’t preparing to end car tyre production in the Netherlands any time soon.
As of 1 July, Brussels-based Continental subsidiary Continental Benelux has taken over exclusive distribution of Continental car, van and industrial tyres in the Netherlands from Continental Banden Groep (CBG). Continental Benelux is already responsible for the Continental commercial vehicle tyre range in this market, having taken on direct distribution five years ago.
Vredestein has produced a promotional video focused on the role of farmers, their connection to the soil, and the hard work they do every day. Made by award-winning Amsterdam-based studio Sounds Like Film and the result of nine months of filming, the video is part of Vredestein’s Live the Land campaign for its agricultural tyre portfolio.
CST has extended its sponsorship of Dutch football club Ajax Amsterdam for a further three years until the end of the 2020-21 season. The Cheng Shin Tire brand’s connection to the club dates back to 2013, and their partnership was expanded two years later. The current arrangement sees CST represented by in-stadium advertisements, logos on the Ajax Amsterdam team bus as well as through diverse promotions and social media campaigns for CST car and bicycle tyres.