Magna: New & retreaded, under the same roof

A complaint often voiced by European retreaders is that their margins have been squeezed flat by imports of new tyres, especially products from China. But while many players have redirected excess capacity to Europe in the hope of claiming market share from retreaders, one tyre company has embarked upon a different approach. Instead of shipping its entire product range halfway around the world from the Far East to Europe, Magna Tyres Group has begun making some of its tyres within our region – and has teamed up with a retreader to do so.

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