Magna Tyres appoints exclusive Baltic dealer
Netherlands-headquartered off-road tyre company Magna Tyres has appointed Latvian wholesaler SIA Latakko its exclusive distributor in the Baltic States region. The two companies had previously enjoyed what Magna calls a “steady and fruitful business cooperation” over a period of several years, and based on this positive experience both companies agreed an exclusive dealership in order to boost the sales of Magna mobile crane tyres, earthmover tyres and port handling tyres in the Baltic region, particularly in Latvia, Lithuania and Estonia.
“We found the ideal partner in Latakko to further expand our OTR and industrial tyre activities in the Baltic countries, commented Hein de Wind, sales director at Magna Tyres Group. “In addition to the pleasant cooperation with Latakko, which was established in 2007, the great advantage of Latakko as strategical partner in this region is their extensive tyre warehouse, to provide the customers with the right tyres on the shortest notice.”