Former Maxxis International president Dr Wally Chen is leaving retirement to assume the chairmanship of the company. Dr Chen, who oversaw Maxxis’ rise to the ranks of the world’s top 10 tyre companies, will assume the chairmanship effective immediately following a vote by the company’s board of directors at a recent meeting. He replaces former Maxxis/Cheng Shin chairman Robert Lo (pictured).
Maxxis India has announced a partial resumption of manufacturing operations at its Sanand, Gujarat factory albeit with reduced workforce numbers. Maxxis India had shut the operation on 23 March 2020 for a period of 42 days, following government calls for a complete lockdown in order to combat the coronavirus.
Maxxis has been recognised for its adaptable tyre and wheel assembly concept, the T Razr. The innovation was presented with the silver award in the 2020 A’ Design Awards, organised by organized by OMC Design Studios SRL, based in Como, Italy. Maxxis states that the design is inspired by the need to bring “a safer, more economical tyre solution to the global tyre market.”
The lockdown now in place across India is one of the most radical measures seen to date during the COVID-19 pandemic. As a result, tyre production has come to a standstill at plants across the country. While India’s government exempts the manufacture of “ essential commodities” from the three-week lockdown it hasn’t provided clarity as to what products it considers essential. Therefore it is unclear when tyre manufacture will recommence within the country.
Auto Zeitung’s 2020 summer tyre test is one of the largest it has ever published. The German motoring magazine has looked at 20 brands of size 225/50 R17 94/98 W/Y tyres in an evaluation that covers premium to budget. The cheapest of the tyres on test can be had for around 230 euros (£200) a set; the most expensive cost more than twice as much. As you’d expect, the winners’ podium was dominated by premium products priced well above the average. The fourth-placed tyre is a different story.
Maxxis is offering visitors to its Motorcycle Live stand website the chance to win a Mattia Guadagnini replica Husqvarna TC 125, marking the maiden racing season of the brand’s MaxxCross MX-ST and MaxxEnduro tyres. Guadagnini clinched the 125c FIM Junior Motocross World Championship and the European Motocross Championship on the MX-ST, while Brad Freeman lifted the 2019 Enduro GP World Championship.
Given the changeability of the UK climate, especially during the winter months, tyre manufacturer Maxxis has posed the rhetorical question: why do we fit summer tyres to vehicles in the UK? While the company espouses the advantages of summer tyres, such as more grip, better handling, and shorter stopping distances in the dry, it also questions whether a driver with no specific tyre needs should make all-season tyres their default choice.
Campervan and caravan owners can choose from two new Maxxis tyres this year – the Campro MAC2 and Trailermaxx Eco.
Maxxis continues to target the high performance market with a tyre portfolio designed to offer dealers a blend of quality, value and performance. The manufacturer has been particularly aggressive in its marketing for its latest range-toping car products, and with endorsements from independent test body TÜV SÜD and German motoring magazine Auto Zeitung on two of its leading tyres, it is setting new standards for its range.
Numerous Indian news sources are reporting that Maxxis India has entered into an OE supply arrangement with scooter manufacturer Hero MotoCorp. As a result, Maxxis is set to supply its 90/100-10 M6000 53J front and rear tyres.
Several tyre makers have received new silverware of late, with OEM partners in the vehicle manufacturing sector handing out awards to honour their suppliers. We’ve already shared news of awards Hankook Tire received from Honda and General Motors; more recently, Bridgestone, Continental, Goodyear, Maxxis and Pirelli have commented on the accolades they’ve gained.
Retail customers and dealers will both benefit from a new nationwide campaign that Maxxis is launching for its new Maxxcross MX-ST tyre. MX-ST buyers have the chance to win an all-expenses-paid trip to the MXGP of Italy at Imola on 18 August.
Several positive results for Maxxis in the recent round of magazine tyre tests have been cited as “defining proof that motorists can obtain premium tyres which balance high performance and reliability at a surprisingly affordable price.” The tyre manufacturer said recommendations gained from a range of international motoring titles shows it is “bridging the technological gap on longer established European brand alternatives.”
Maxxis International
Maxxis
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Stephen Goodchild