Michelin remains the world’s leading tyre company by sales turnover, but Bridgestone is close behind in one of three close battles distributed across the table. For the first time, our research ranking market-leading global tyre manufacturers in terms of sales turnover converted into euros, illustrates the impact of recent high-profile acquisitions as well as the ongoing disruption of pandemic on the wider market landscape.
At a ceremony held in Phoenix, Arizona this month, General Motors (GM) honoured 134 suppliers based in 16 countries. The vehicle manufacturer’s 2021 Supplier of the Year awardees included five tyre makers – Bridgestone Corporation, The Goodyear Tire & Rubber Company, Hankook Tire & Technology, Maxxis Tires and Michelin North America.
Hankook Tire describes its receipt of a General Motors Supplier of the Year award as an honour. The company is one of 122 suppliers around the world, including five tyre makers, acknowledged for exceptional performance in the 2020 calendar year.
Stapleton’s (Tyre Services) is conservatively optimistic for the summer months thanks to its exclusive brands, which offer particularly strong UHP tyres in the mid-range. Korean manufacturer Nexen Tire is due to begin shipping new N’Fera and N’Blue tyres to the UK imminently, while the latest tyres from Maxxis have helped the Taiwan-based brand to its best year of independent tyre test results ever in 2020.
The Maxxis Premitra HP5 has capped a run of impressive tyre test results by winning Swedish magazine Vi Bilägare’s 225/45 R17 contest. The flagship global brand of Taiwanese manufacturer Cheng Shin beat premium tyres from Goodyear (EfficientGrip Performance 2 in second), Continental (PremiumContact 6 in third, alongside Nokian’s Hakka Blue 2), Michelin (Primacy 4 in fifth), and Pirelli (Cinturato P7 C2 in sixth) in the test, conducted in Mireval, France. The test ranked tyres based on wet handling, braking and cornering grip, curved and straight aquaplaning, dry handling and braking, fuel consumption, noise, comfort and rolling resistance.
TM Boano Factory Racing, an Enduro World Championship race team for the Italian motorcycle manufacturer TM, has chosen Maxxis as its exclusive tyre supplier for the 2021 FIM Enduro World Championship (EnduroGP) and the national 2021 Italian Enduro Championship.
Motorcycle and specialist tyre distributor Bickers will launch a new Click & Collect website on 10 March. The company said it has developed the site to help its motorcycle tyre customers gain online sales. It will promote Click & Collect to consumers as a way to drive footfall to dealers’ shops. Bickers wants to develop its Click & Collect Partner network with the new site too. It says the new site will help participating partners to increase profits, promote growth opportunities, to network and upsell additional items. Backing its new site, Bickers adds that Office for National Statistics data shows retail online purchases have increased by 42 per cent in 2020 over 2019. This big jump is an effect of national and regional lockdowns to combat the pandemic, but also follows the long-term retail trend towards online purchases.
Maxxis’s MaxxEnduro motorcycle tyre has been chosen as the OE fitment for the 2022 range of Beta RR Enduro and RR Racing Enduro motorcycles. The MaxxEnduro tyre features a nimble 90/90-21 front tyre, which offers the precise steering and reliable handling any enduro rider needs. The rear tyre is a grippy 140/80-18 tyre with chunky tread blocks providing a big contact patch for sheer surfaces such as rocks and hard-pack terrain. The sharp block edges cut into looser surfaces for consistently reliable grip across an entire enduro course.
Bickers has appointed Joshua McMartin as its new purchasing manager. The son of current managing director Derek McMartin, Joshua has become the third generation of the McMartin family to achieve a management position for the aftermarket parts and accessories supplier. Bickers is the sole UK distributor of Maxxis and CST motorcycle and ATV tyres.
Maxxis shares that its new MaxxCross MX-SM sand motocross tyre – a product “designed to offer the performance expected by professionals” – is now in stock. The tyre is distributed by Bickers in the UK.
Vietnamese officials have interpreted the US Department of Commerce (DOC) anti-dumping investigation preliminary conclusions as “very positive” for Vietnam-produced car tyres. There was even hope that cooperative Vietnam-based tyre manufacturers Local newspapers read this mean Vietnamese tyre factories had been “cleared” by the investigation.
Maxxis’s light commercial tyre range received a boost with the selection of the Mecotra ME3+ as the original equipment tyre on the 2021 Volkswagen Caddy 5. While this version of the tyre was developed specially for the new VW, Maxxis’ existing van-focused products have also been “punching above their weight,” according to the manufacturer, in independent tyre tests. The manufacturer says it is “committed to delivering high-quality tyres to the world at affordable price.” Comprising the Vansmart MCV3+ and the all-season Vansmart AS AL2, the range offers high-speed stability and all-weather driving.
Ford honoured tyre manufacturers Goodyear and Maxxis as part of its 22nd annual World Excellence Awards. The wards span multiple categories, including sustainability, winning portfolio, propulsion choices, autonomous technology, fitness, special recognition and diversity.
Maxxis continued its 2019 MXGP progress in the 2020 season, with its MaxxCross range helping to deliver podiums in several European classifications. For the second consecutive year, a rider on MaxxCross tyres won the European 125cc Motocross Championship with Andrea Bonacorsi of Fantic Motor factory team after the title win in 2019 with Mattia Guadagnini. The manufacturer said that the newest addition to the MaxxCross range, the MX-SM sand tyre, had proven its performance alongside the championship-winning MX-ST, offering consistent high performance.
The Maxxis Mecotra ME3+ has been selected as the original equipment tyre on the 2021 Volkswagen Caddy 5. The Mecotra ME3+ tyre is a new version of the economy focused Mecotra ME3 replacement market product. The tyre was developed by the manufacturer specially for the new VW Caddy in size 205/60 R16 96H XL.