Maxxis sponsors Australian Open
Maxxis is sponsoring the Australian Open tennis tournament, the finals of which are this weekend in Melbourne. It is the second time that the company has sponsored the grand slam event, and adds to the company’s marketing strategy of top-level sport sponsorship; the brand has put itself alongside the New York Yankees, Liverpool Football Club and a number of high profile motorsport series.
Derek McMartin, UK managing director, said: “Sponsoring the Australian Open in 2011 was one of the highlights of our calendar year, so we are delighted to be back again this time around. We are able to reach a huge global audience through the Australian Open’s TV coverage, benefitting the Maxxis brand worldwide.”