Tag: corporate identity

Dayco unveils its new corporate branding

Dayco unveils its new corporate branding

5th September 2018 | 0 Comments

Dayco will use the world stage afforded by Automechanika Frankfurt to present its new corporate branding to a global audience of the industry’s most influential people, including the many technicians who use Dayco’s replacement components. The new branding is consistent across both the company’s original equipment (OE) and aftermarket products. The company states that this is designed to deliver a continuous message of quality and dependability, using modern graphics that support the company’s business ethos and core strengths.

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Pro-Align launches updated corporate identity

Pro-Align launches updated corporate identity

4th June 2018 | 0 Comments

Wheel servicing equipment specialist Pro-Align has launched a new logo, designed to reflect a number of changes and enhancements being made throughout the business.

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MWSD rebrands as MWheels, bringing European operations under same banner

MWSD rebrands as MWheels, bringing European operations under same banner

22nd May 2017 | 0 Comments

Distributor of Xlite and Xlite+ forged aluminium wheels, Motor Wheel Service Distribution (MWSD) has rebranded as MWheels. The move positions the distributor’s European operations under one banner, having established a German company with the MWheels name at the beginning of the year. The new name is in full effect from Monday 22 May 2017, with the name and logo immediately visible on its reworked website, marketing literature and communications. The new corporate identity will be introduced across all product packaging over the coming months. The logo will also replace the Chevron as MWheels’ quality stamp on its steel, Xlite and Xbrite+ forged aluminium wheels.

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New brand identity for NGK

New brand identity for NGK

26th September 2016 | 0 Comments

NGK, the original equipment supplier of spark plugs, glow plugs and NTK sensors, revealed a new brand identity at the recent Automechanika show in Frankfurt, Germany.

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New imagery for Evergreen Tyres

New imagery for Evergreen Tyres

12th August 2016 | 0 Comments

Evergreen Tyres has refreshed its corporate imagery, six years after entering the UK market. The brand has recently introduced five new patterns to its Dyna range.

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Landsail refreshes brand identity

Landsail refreshes brand identity

23rd June 2016 | 0 Comments

Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”

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New corporate identity for Solid Auto UK

New corporate identity for Solid Auto UK

31st May 2016 | 0 Comments

Solid Auto UK is introducing a completely new corporate identity, including new logo and brand imagery, for its entire Japanese and Korean product portfolio. The updated branding and new packaging is designed with the customer in mind, ensuring a high quality contemporary visual image, which is backed up by the OE quality product inside the box.

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Gaither Tool debuts new corporate branding, extends Bazooka range

Gaither Tool debuts new corporate branding, extends Bazooka range

8th July 2014 | 0 Comments

Gaither Tool’s new corporate imagery made its European debut at Reifen 2014, with the Jacksonville, Illinois company’s European office also showcasing the all-new XL Smart Cart and extended Bazooka product range.

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