Apollo Tyres Ltd has unveiled a new corporate identity and vision “Driving Progress, Together”, which is designed to set the company’s course for the next five years. As the parent company for both the Apollo and Vredestein tyre brands commented in a statement: “Apollo Tyres Ltd is committed to bringing together a global community and fostering a diverse and inclusive culture, that powers innovation to transport, both its business and society forward.”
MWheels, the European market supplier of Wheels India’s Xlite range of aluminium wheels, has rebranded as The Wheel Hub in the UK and Wheel HUB GmbH at its Cologne, Germany based European operation. The move follows a 12-month review, during which the commercial vehicle wheel distributor decided the name change more clearly identifies its approach to the respective regions. The Wheel Hub is positioning itself in the UK as “a better way to buy CV wheels.” Across the continent, the company’s strapline will be “the home of Xlite”, reflecting its synonymous position with the range of quality forged aluminium wheels. Available in 17.5, 19.5 and 22.5 inch sizes, Xlite and Xbrite+ wheels are designed to be five times stronger and 40 per cent lighter than standard steel equivalents.
Look out for Tyres & Accessories’ interview with Matt Mardle, chief executive officer for The Wheel Hub and Wheel HUB GmbH in our March issue, and next month on Tyrepress.com.
The automotive replacement parts manufacturer, Trico Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio. The company said the adoption of its new identity “reflects its position as a multi-brand global player.” First Brands Group also announced the acquisition of two market-leading US manufacturing companies: brake parts specialist Brake Parts Inc (BPI) and filtration expert, Champion Laboratories Inc (Champ Labs).
Toyo Tires has introduced a new visual marketing campaign based around its corporate blue colour. The new visuals follow up Toyo’s ‘Open Roads Await’ brand statement formulated in June 2019 to express “the frontier spirit” of the Toyo Tire Group, it states. Toyo reasons that the new imagery, which comprises a landscape awash in sky and ocean blues, reflects the company in its colour to “reaffirm” its message through a new website, music in the form of curated playlists and a specially commissioned song by Flynn Hudson, and prose. The new corporate imagery is being rolled out globally in 12 languages with a new video, which you can view below.
Marangoni Meccanica has launched a new corporate brand identity. These changes come at a time when the company, which was recently recapitalized and spun off from the Marangoni Group in June, is evolving through a strategic journey with the objective of offering to its customers an even more powerful support and commitment.
Dayco will use the world stage afforded by Automechanika Frankfurt to present its new corporate branding to a global audience of the industry’s most influential people, including the many technicians who use Dayco’s replacement components. The new branding is consistent across both the company’s original equipment (OE) and aftermarket products. The company states that this is designed to deliver a continuous message of quality and dependability, using modern graphics that support the company’s business ethos and core strengths.
Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”
Solid Auto UK is introducing a completely new corporate identity, including new logo and brand imagery, for its entire Japanese and Korean product portfolio. The updated branding and new packaging is designed with the customer in mind, ensuring a high quality contemporary visual image, which is backed up by the OE quality product inside the box.
Gaither Tool’s new corporate imagery made its European debut at Reifen 2014, with the Jacksonville, Illinois company’s European office also showcasing the all-new XL Smart Cart and extended Bazooka product range.
Federal-Mogul Holdings Corp. has announced the next step in its ongoing strategy to drive the global growth of its premium products and leading brands. Effective immediately, the company’s Vehicle Components division will be renamed Federal-Mogul Motorparts.
Federal-Mogul Motorparts is a leading provider of premium brands, including MOOG, Fel-Pro, Champion, Wagner, ANCO and Ferodo to the global aftermarket. Federal-Mogul Motorparts also provides high-quality vehicle braking, chassis and wiper components to global original equipment manufacturers.