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You are here: Home1 / News2 / International News3 / Trico rebrands as First Brands Group, acquires US brakes, filtration c...

Trico rebrands as First Brands Group, acquires US brakes, filtration companies

Date: 18th August 2020 Author: Andrew Bogie Comments: 0
Trico is reminding technicians of customer care best practice, which in turn leads to valuable sales opportunities Trico is primarily known in the UK as a wiper blade specialist (Photo: Trico)

The automotive replacement parts manufacturer, Trico Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio. The company said the adoption of its new identity “reflects its position as a multi-brand global player.” First Brands Group also announced the acquisition of two market-leading US manufacturing companies: brake parts specialist Brake Parts Inc (BPI) and filtration expert, Champion Laboratories Inc (Champ Labs).

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Related Tags

aftermarket, Airtex, Anco, Autolite, brakes, brand, Carter, corporate identity, Eduardo Sanz, filtration, First Brands Group, Fram, Strongarm, Trico, USA

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