Marangoni Meccanica becomes Marangoni Machinery
Marangoni Meccanica has launched a new corporate brand identity. These changes come at a time when the company, which was recently recapitalized and spun off from the Marangoni Group in June, is evolving through a strategic journey with the objective of offering to its customers an even more powerful support and commitment.
According to the company, the new brand identity better reflects the firm’s “market-leading position and clearly demonstrates the comprehensive lifecycle of machinery and services offered to its customers across the globe”. The new brand Marangoni Machinery is also said to work “very well across digital and physical channels”.
The new Marangoni Meccanica logo is portrayed by a font that expresses the modularity concept and changes from a condensed style to a bold stencil style. The letters come from pure and regular shapes that describe Marangoni Meccanica’s experience and the company’s methodology. “Machinery” completes the logo and describes the company’s trading area inscribing itself in a chromatic base that stabilizes the composition as a whole and reinforces its message. The payoff “customs.smart.innovation.” aims to express three main concepts: strong customization and uniqueness of the projects; great propensity for agile operating models; and constant ability to evolve in a technological way.
“We feel the message of our Company’s great responsibility, pioneering spirit and high ideals is very well explicated in our new Logo” says Mastronardi, the new CEO of Marangoni Meccanica.