Marangoni Meccanica has launched a new corporate brand identity. These changes come at a time when the company, which was recently recapitalized and spun off from the Marangoni Group in June, is evolving through a strategic journey with the objective of offering to its customers an even more powerful support and commitment.
He’s looking sprightly for a Supercentenarian who’s reached his 13th decade. Bibendum, the Michelin Man, has turned 120, and will spend much of the year celebrating. A major exhibition covering 120 years of Bibendum will open on 27 July at L’Aventure Michelin, the tyre maker’s museum in Clermont-Ferrand, France. Visitors can revel in the Bibendum story until 31 December 2018.
We’re not sure whether a world record exists for the largest tyre logo – it’s a question that has never come up here at Tyrepress.com – but if there is, Pirelli must surely be in the running to claim it. The tyre maker has brought no less than 41 cars together in Monza to recreate a portrayal of the Pirelli logo made in 1978. A dozen prestige marques and 22,000 horsepower went into creating the 80-metre-long, 18-metre-tall logo.
It’s not just a logo, it’s a moving logo. Yokohama Rubber Co., Ltd. has announced the creation of a moving logo for use in television commercials and online videos. Use of the logo began this month, and can be seen at the end of a video (see below) produced by Yokohama Rubber to document the logo’s development.
Michelin has renewed its logo and visual identity. In short, Bibendum has been reconfigured as modern line drawing rather than the 3D rendering of the decade or so since 2000. At the same time the mascot has been brought together with the company’s name once again.
The latest development in the negotiations to sell a stake in Kumho Tire is that potential buyer Qingdao Doublestar Tire probably won’t, after handing over KRW 955 billion (£653.6 million) for the 42.01 per cent controlling share, be permitted to use the Kumho name.
The Rocket rasp has been a core product in the B&J portfolio since the 1940s – the company says the introduction of Rocket buffing system “caused a sensation worldwide” within the retreading industry. The company has long been referred to as B&J Rocket, and now it is adding the Rocket name to its newly-modernised logo.
Indian tyre maker TVS Srichakra has unveiled its new brand identity and logo. The company says the new ‘TVS Tyres’ logo “reinforces the clarity in purpose” for the brand while the eagle depicted beneath the tyre “highlights the features of power, manoeuvrability and the superior grip of the products.” The arrows following the name TVS Tyres, similarly, are said to convey “a perpetual forward motion.”
A new slogan and logo aim to reinforce Metzeler’s position as the “natural choice for true biking enthusiasts.” The Pirelli-owned marque has introduced the slogan “sharing independence”, and although this sounds an oxymoron it is intended to represent the individualism within a community that is a core element of the motorcycling experience for many, and a value that Metzeler says underpins its brand positioning. Metzeler tyres are, the manufacturer says, products that cater to “the community of bikers who are looking for high performance and reliable tyres capable of providing a fulfilling riding experience in any condition or situation.”
Federal-Mogul Holdings Corp. has announced the next step in its ongoing strategy to drive the global growth of its premium products and leading brands. Effective immediately, the company’s Vehicle Components division will be renamed Federal-Mogul Motorparts.
Federal-Mogul Motorparts is a leading provider of premium brands, including MOOG, Fel-Pro, Champion, Wagner, ANCO and Ferodo to the global aftermarket. Federal-Mogul Motorparts also provides high-quality vehicle braking, chassis and wiper components to global original equipment manufacturers.