Michelin releasing new Bibendum truck mascot

The Michelin Man – aka Bibendum – was voted the last century’s best corporate symbol by an international panel of judges in 2000. Although today’s Bibendum is a slimmer, more active and environmentally-responsible character than the gorging, wine-drinking epicurean created by French illustrator O’Galop in 1898, his perky charm remains. A new, trucker-friendly version of the congenial Michelin Man is now available to purchase.

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