MWheels brand signifies evolution to more corporate business approach

John Ellis, chief executive, and Matthew Mardle, chief operating officer of MWheels present the new corporate identity

With the recruitment of a new layer of management completed over the last 12 months, Manchester based commercial wheel supplier Motor Wheel Service Distribution (MWSD), best known as the distributor of Xlite and Xlite+ forged aluminium wheels, signalled its intention to raise its profile and to convey an impression of the additional expertise now offered by the company. The most immediately obvious sign of this is the company’s new corporate identity – arriving at its headquarters in Sharston, South Manchester, past visitors to the company will notice the new MWheels logo.

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