Tag: Matt Mardle
MWheels brand signifies evolution to more corporate business approach
With the recruitment of a new layer of management completed over the last 12 months, Manchester based commercial wheel supplier Motor Wheel Service Distribution (MWSD), best known as the distributor of Xlite and Xlite+ forged aluminium wheels, signalled its intention to raise its profile and to convey an impression of the additional expertise now offered by the company. The most immediately obvious sign of this is the company’s new corporate identity – arriving at its headquarters in Sharston, South Manchester, past visitors to the company will notice the new MWheels logo.
MWSD rebrands as MWheels, bringing European operations under same banner
Distributor of Xlite and Xlite+ forged aluminium wheels, Motor Wheel Service Distribution (MWSD) has rebranded as MWheels. The move positions the distributor’s European operations under one banner, having established a German company with the MWheels name at the beginning of the year. The new name is in full effect from Monday 22 May 2017, with the name and logo immediately visible on its reworked website, marketing literature and communications. The new corporate identity will be introduced across all product packaging over the coming months. The logo will also replace the Chevron as MWheels’ quality stamp on its steel, Xlite and Xbrite+ forged aluminium wheels.
MWSD senior management restructuring the key to wheel distributor’s next phase
The restructuring of Xlite forged aluminium wheel distributor Motor Wheel Service Distribution's management team is characterised by company founder John Ellis as “the key to this year”. Add the establishment of the company’s German operations, MWheels GmbH – an important anchor in Europe’s leading market given both MWSD’s pan-European strategy and the current period of flux in Anglo-European relations – the introduction of a new generation of forged aluminium products, and the impending implementation of the EU Roadworthiness Act in May 2017 and it all adds up to an organisation entering the next stage of its development.
MWSD expands Scottish business with Drummond Distribution partnership
Motor Wheel Service Distribution (MWSD) is targeting improved delivery timescales in Scotland with a new logistics partnership. Drummond Distribution will offer the company’s Scottish customers next-day delivery on its most popular commercial vehicle wheel sizes. Covering Chevron Steel as well as Xlite and new Xbrite+ forged aluminium wheels, the service will cover over 90 per cent of orders received before 4pm. More uncommon sizes and specifications will be supplied via MWSD’s warehouse in Manchester with delivery within two-three days.
MWSD brings latest Xbrite+ forged aluminium wheels to European market
The European market distributor of Wheels India’s forged aluminium wheels, Motor Wheel Service Distribution (MWSD) has launched the next generation Xbrite+. The new product has benefitted from Wheels India’s upgraded multi-million pound production facility; in the advanced production process a polished Xlite forged aluminium wheel goes through several automated treatment stages to permeate the metal deeper.