MWheels has promoted Matthew Mardle to chief executive officer (CEO), a role in which he takes responsibility for financial results and all day-to-day operations of the business. John Ellis, who originally founded the business over 30 year ago, takes the role of chairman, having been chief executive, and continues to be involved in the company’s leadership function.
Negotiations to rectify the Department for Transport’s apparent failure to incorporate European Union Directives 2014/45/EU and 2014/47/EU into the wheel-related section of the new Heavy Goods Vehicle Inspection Manual has yielded a positive result for MWheels. The commercial vehicle wheel specialist shares that following a meeting with the DfT, DVSA and Parliamentary representative Mike Kane MP on 17 May, the DfT “has agreed to work with MWheels to investigate ways in which the Heavy Goods Vehicle Inspection Manual’s section on wheels can be enhanced to improve vehicle safety.”
With the recruitment of a new layer of management completed over the last 12 months, Manchester based commercial wheel supplier Motor Wheel Service Distribution (MWSD), best known as the distributor of Xlite and Xlite+ forged aluminium wheels, signalled its intention to raise its profile and to convey an impression of the additional expertise now offered by the company. The most immediately obvious sign of this is the company’s new corporate identity – arriving at its headquarters in Sharston, South Manchester, past visitors to the company will notice the new MWheels logo.
Motor Wheel Service Distribution (MWSD) has appointed Frank Richter as European sales manager, as the Manchester-based wheel distributor continues to strengthen pan-European operations from its recently formed German operation, MWheels GmbH. Richter will assume key aftermarket commercial responsibilities, working closely with key retail and distribution partners throughout Germany from the company’s Cologne office. He will also offer operational, technical and wheel safety advice to bus, coach and truck fleets.
The restructuring of Xlite forged aluminium wheel distributor Motor Wheel Service Distribution’s management team is characterised by company founder John Ellis as “the key to this year”. Add the establishment of the company’s German operations, MWheels GmbH – an important anchor in Europe’s leading market given both MWSD’s pan-European strategy and the current period of flux in Anglo-European relations – the introduction of a new generation of forged aluminium products, and the impending implementation of the EU Roadworthiness Act in May 2017 and it all adds up to an organisation entering the next stage of its development.
Michael Payton has been appointed marketing director at Motor Wheel Service Distribution (MWSD), with a brief to transform the company’s UK and European activities to increase customer engagement. Payton, who previously held the role of head of marketing at Smart Fleet Solutions, will look at business and brand development across client relations, web and social media, technical projects and sales management as well as be responsible for delivering the agreed plans.
Motor Wheel Service Distribution (MWSD) has unveiled the latest Xlite and Xbrite+ forged aluminium wheels, designed predominantly for DAF vehicles and petrol and powder tractor units with a weight saving axle. The official UK distributor of Wheels India’s Xlite range has made two eight stud variations available in size 6.75”x17.5” with the 24mm weighing 13.2kg and the 30mm just 13.1kg. Both carry a load capacity of 2,725kg, making them suitable for Euro 6 vehicles.
Motor Wheel Service Distribution (MWSD) has introduced a comprehensive range of accessories for Xlite and Xbrite+ forged aluminium and steel wheel ranges. The wheel distributor said the range focuses on aesthetics, safety and security. The list of products includes wheel nuts, checkpoints, centre rings, studs, pliers, cap covers and cleaning goods, among many others.
Motor Wheel Service Distribution (MWSD) has appointed Alex Kitzen to the position of European sales manager. The Manchester-based wheel distributor is targeting further growth in the trailer original equipment market.
Motor Wheel Service Distribution (MWSD) is taking its wheel safety campaign to Coach & Bus Live 2015. The distributor will also display the latest xlite forged aluminium and Chevron stamped steel wheels. Located on stand B15, the leading wheel supplier will place a major educational focus on the impending EU Roadworthiness Act, which became law in May 2014 and must be implemented by Member States by May 2017, and will positively affect the UK commercial vehicle industry.
Motor Wheel Service Distribution (MWSD) has launched a major campaign to promote polished Xlite forged aluminium commercial vehicle wheels in response to news that a major manufacturer has phased these products out of its portfolio. The exclusive Xlite distributor for the UK and Europe states that the polished forged aluminium finish remains “popular” and, as sales in this segment are growing, the rival manufacturer’s exit from this business presents it with an opportunity to grow market share.