Tag: Brian McDermott
Giti Tire SUV products outpacing market growth
Year-on-year growth in the SUV tyre segment has become something of a given in recent years. The popularity of this market segment has been a beacon for car-makers in Europe, as the number of new models in the last decade shows. In terms of tyres, this has meant increases in larger, higher value products, both in the original equipment and replacement markets, the results of which are analysed elsewhere in this section. Volume and value growth in the UK replacement market, at 10 and 15 per cent respectively, has been healthy again in the last year.
Giti Tire rides again at VW Fun Cup 2019
Giti Tire is follow the season in which it achieved its first podium finish, taking third place at Holland’s Circuit Zandvoort, by continuing its close involvement in the VW Fun Cup. It will mark its fourth year as official tyre partner in 2019. There are eight endurance races scheduled for 2019, lasting from three to eight hours with two to four drivers. Giti will also run its fully livered GT Radial car.
‘A very good all-round option’ – UK launch for GT Radial 4Seasons
To meet growing market demand, this year an all-season product joins the GT Radial portfolio. The GT Radial 4Seasons will go on sale in the UK this September, and Giti Tire says initial response to the newcomer has been very positive.
Giti Tire secures first VW Fun Cup UK podium finish at European event
GT Radial’s VW Fun Cup UK team has secured its first ever podium finish, taking third place in the European event at Circuit Zandvoort, Holland. The team was led by Giti Tire’s seasoned race and senior test engineer, Ellis Hadley and ADAC GT Masters Series competitor and Hannover R&D Centre student, André Gies, battling a 26-car field, early safety car interruptions, a non-functioning lap timer and a broken radio in their dash for the dais.
Giti Tire bringing European OE & aftermarket tyre ranges to Cologne show
Giti Tire reports that its preparations for The Tire Cologne are in full swing. The tyre maker will be there with its two core European brands, Giti and GT Radial, displaying a range of original and aftermarket equipment for passenger car, 4x4, light and heavy truck.
Giti Tire goes European with Fun Cup UK
Giti Tire has extended its Official Tyre Partnership with the VW Fun Cup into a third season. The tyre manufacturer’s fully livered GT Radial racing car will also make its European debut when the series travels to Circuit Zandvoort in Holland, marking the first time the company has both supplied tyres and raced a car from the series outside the UK. The calendar also features three and four-hour races at Oulton Park, Anglesey, Snetterton, Silverstone, Brands Hatch and Donnington Park, in a series totalling nine rounds.
Giti welcomes 15 new GT Radial Performance Centres to network at Mira event
Giti Tire has added 15 independent garages to its GT Radial Performance Centre (GTPC) network. The new dealers were welcomed to the network during the company’s new dealer training events at Horiba Mira, hosted in partnership with exclusive UK distributor Micheldever Tyre Services. The latest additions to the network were all signed in 2018.
Poulton-Le-Fylde tyre retailer, GT Radial host women only tyre safety event
GT Radial and Poulton-Le-Fylde tyre retailer Carleton Tyres and Exhaust Centre have teamed up to host a women only tyre safety event. The companies hosted 24 female customers at Carleton’s Bipsham Road premises, presenting a general tyre safety overview, including advice on checking tyres, measuring tread depths, legal limits and stopping distances.
Providing inspiration through motorsport: Giti Tire partners with Team BRIT
Last year, Giti Tire debuted as sponsor and tyre supplier to the Fun Cup UK, and the tyre maker says it is proud to return for a second year in 2017. In addition to sponsoring the Fun Cup series, this year Giti Tire is also partnering with Team BRIT, a charity set up to inspire veterans with disabilities, PTSD, and mental health issues by demonstrating what can be achieved through motorsports.
GT Radial expands winter car lineup, wins plaudits for winter coach tyre
Giti Tire has launched the GT Radial WinterPro2, available for the 2017 winter season in the UK from exclusive PCR distributor Micheldever Tyre Services. The manufacturer’s Giti brand commercial range has also received a winter boost with a leading UK coach hire company endorsing its first specific winter marked tyre.
Giti Tire extends evo track day partnership, focus on GT Radial SportActive
Giti Tire has extended its track day partnership with leading performance car publication evo into 2017. The tyre manufacturer will focus particularly on the promotion of the GT Radial SportActive, targeting all event attendees and evo magazine readers. Throughout the year five track evenings will take place, with three at Rockingham Motor Speedway in May, August and September and two at Bedford Autodrome in July and September.
GT Radial WinterPro2 launched with Dekra certified performance enhancements
Giti Tire has launched the GT Radial WinterPro2, available for the 2017 winter season in the UK from exclusive PCR distributor Micheldever Tyre Services. The tyre showed wet performance gains while maintaining snow handling against its previous generation and four main competitors in independent tests by Dekra. Giti states that the tests, which were conducted early this year in Rovaniemi, Finland and Fontange, France, confirm the tyre was up to 10 per cent better in wet braking exercises and 2 per cent ahead in wet handling.
Giti becomes Team BRIT sponsor
Giti Tire will sponsor Team BRIT (British Racing Injured Troops) in the Fun Cup endurance championship. The manufacturer is the official tyre partner for the series, and will supply Team BRIT cars with its Giti GTR2 competition racing tyres. The sponsorship increases the manufacturer’s involvement in the series; it is also running a car with its GT Radial brand in the 2017 series.
GT Radial presents 3-year development programme at European dealer event
Giti Tire has presented its three-year development programme for its GT Radial brand to key dealers, including UK distributor Micheldever Tyre Services (MTS). The annual PCR European Marketing Council, held in Austria, was attended by customers from across the continent. It looked at current market conditions, future trends, product development and marketing direction, including the brand proposition across advertising, point-of-sale and online activities, comprising the brand website and social media.
Giti Tire renews official tyre partnership, adds racing car to Fun Cup UK
Giti Tire rides again with Fun Cup UK, having returned as official tyre partner for its second consecutive season. New for the 2017 season, the tyre manufacturer has taken its place on the grid too with a fully liveried GT Radial racing car. The company said the extension of its partnership with the series is part of its growing involvement in European motorsport. The car will be used to raise consumer awareness of the brand while supporting a number of marketing activities throughout the GT Radial Performance Centre (GTPC) network alongside exclusive UK distributor, Micheldever Tyre Services.