Tag: Brian McDermott

GT Radial presents 3-year development programme at European dealer event

GT Radial presents 3-year development programme at European dealer event

16th May 2017 | 0 Comments

Giti Tire has presented its three-year development programme for its GT Radial brand to key dealers, including UK distributor Micheldever Tyre Services (MTS). The annual PCR European Marketing Council, held in Austria, was attended by customers from across the continent. It looked at current market conditions, future trends, product development and marketing direction, including the brand proposition across advertising, point-of-sale and online activities, comprising the brand website and social media.

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Giti Tire renews official tyre partnership, adds racing car to Fun Cup UK

Giti Tire renews official tyre partnership, adds racing car to Fun Cup UK

27th April 2017 | 0 Comments

Giti Tire rides again with Fun Cup UK, having returned as official tyre partner for its second consecutive season. New for the 2017 season, the tyre manufacturer has taken its place on the grid too with a fully liveried GT Radial racing car. The company said the extension of its partnership with the series is part of its growing involvement in European motorsport. The car will be used to raise consumer awareness of the brand while supporting a number of marketing activities throughout the GT Radial Performance Centre (GTPC) network alongside exclusive UK distributor, Micheldever Tyre Services.

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Photographer honoured with national award for work with Giti Tire

Photographer honoured with national award for work with Giti Tire

26th April 2017 | 0 Comments

Manchester photographer Greg Harding has received a national award recognising outstanding professional images in the car and truck industry. The prestigious British Institute of Professional Photographers (BIPP) judged that Harding’s photographs capture the drama and detail of high performance tyres for manufacturer Giti Tire, presenting him with the Qualification Award for his portfolio of work.

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GT Radial extends UHP SportActive range with SUV version

GT Radial extends UHP SportActive range with SUV version

20th April 2017 | 0 Comments

Giti Tire has extended the scope of its ultra-high performance tyre, introducing the GT Radial SportActive SUV derivative. The manufacturer has made seven 18-19” SUV sizes available initially, across speed indices V-W, section widths from 225 to 255 and series sizes 50 to 60. Giti states that it is targeting SUVs with dynamic performance and powerful engines such as the Audi Q3, Range Rover Evoque and BMW X3.

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GT Radial hosts dealers in Algarve demonstration of flagship SportActive tyre

GT Radial hosts dealers in Algarve demonstration of flagship SportActive tyre

8th February 2017 | 0 Comments

The GT Radial SportActive became available around a year ago as a new flagship tyre for the brand, distributed in the UK by Micheldever. Towards the end of 2016, Giti Tire held an event for its wholesale partner and a large group of its most successful dealers in Vilamoura, Portugal, with track-based demonstrations of the tyre’s capabilities at Portimao’s Autódromo Internacional do Algarve. GT Radial has leveraged a racing partnership before to market the tyre in the UK; it partnered consumer high performance driving magazine Evo for its popular 2016 series of track day events at the Bedford Autodrome, making its tyres available for amateur racing enthusiasts to try out on vehicles such as the Audi S3, Golf GTI, BMW 340i and Toyota GT86.

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GT Radial FE1 City ‘urban car tyre’ now available

GT Radial FE1 City ‘urban car tyre’ now available

8th November 2016 | 0 Comments

The new GT Radial FE1 City tyre for A-C segment urban cars is now available throughout Europe following its launch on Giti Tire’s stand at Reifen 2016. The tyre currently comes in 16 sizes, with rims from 13-16”, section widths from 145 to 195 and series sizes 55 to 80. The tyre was designed by the company’s R&D Centre in Hannover, Germany and features a silhouette of the city of Cologne to mark its European R&D credentials.

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Giti celebrates half-millionth GT Radial FE1 sale with ‘Golden Tyre’ for UK dealer

Giti celebrates half-millionth GT Radial FE1 sale with ‘Golden Tyre’ for UK dealer

1st November 2016 | 0 Comments

Giti Tire has celebrated the 500,000th sale of its GT Radial FE1 with a ‘Golden Tyre’ presented to GT Radial Performance Centre (GTPC), Perry’s Tyres & Exhausts Service of Cinderford, Gloucestershire. The FE1, launched in 2014, is the fastest selling European pattern in Giti Tire’s history. As of September 2016, more than 580,000 units have been sold in the 21 months it has been available.

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Giti appoints European sales and marketing directors

Giti appoints European sales and marketing directors

11th October 2016 | 0 Comments

Giti Tire has appointed Brian McDermott and Daria Sala della Cuna as sales and marketing directors – Europe for passenger car and light truck tyres (PCR) and truck and bus tyres (TBR) respectively. Both directors will work closely with major clients and partners around Europe to increase sales and marketing activities, handle brand strategy, and channel development and product portfolio extensions for the Giti, GT Radial, Primewell and Runway brands, Giti states.

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GT Radial promotes SportActive UHP tyre with Evo track day partnership

GT Radial promotes SportActive UHP tyre with Evo track day partnership

19th August 2016 | 0 Comments

Giti Tire is currently partnering with performance car magazine Evo for a series of track days. The manufacturer states that this “provides an excellent platform” from which to promote its current flagship ultra-high performance product, the GT Radial SportActive. Five events are held at Bedford Autodrome every year. With three track days completed and two more in the diary, including the popular How Fast? on 22 October with F1-style qualifying timed laps and leaderboard, the partnership is revving up.

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GT Radial Maxmiler WT2 van tyre features improved braking, snow performance

GT Radial Maxmiler WT2 van tyre features improved braking, snow performance

5th August 2016 | 0 Comments

Launched at Reifen 2016, Giti Tire’s objectives for its new winter van tyre, the GT Radial Maxmiler WT2, included improvements in wet performances and safety within commercial operations, UK managing director Brian McDermott told Tyres & Accessories. At the same time, the manufacturer wanted to maintain good winter performances proven in press tests, and its high mileage in comparison with competitors. “The tyre achieved all the above targets,” he said.

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Where’re 4×4/SUV tyres AT?

Where’re 4×4/SUV tyres AT?

25th February 2016 | 0 Comments

With Micheldever reporting that 2016 got off to a good start for the company, Tyres & Accessories met with wholesale director Alan Baldwin in order to find out more about the company’s 4x4/SUV tyre business, which was recently boosted by the launch of 4site4x4tyres.co.uk.

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GT Radial names consumer promotion winner

GT Radial names consumer promotion winner

22nd July 2015 | 0 Comments

A customer of GT Radial Performance Centre (GTPC), Cranbrook Tyre & Exhaust Centre has been named the winner of the brand’s biggest UK consumer competition to date.

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GT Radial extends Champiro FE1 size range

GT Radial extends Champiro FE1 size range

26th March 2015 | 0 Comments

Giti Tire has introduced nine new sizes to the GT Radial Champiro FE1 range. Positioned as an all-round premium passenger car tyre for the performance C and D vehicle segments (including such bestsellers as the Volkswagen Golf, Peugeot 308 and Kia C’eed) the tyre now has more than 95 per cent coverage of its target sector. Launched in 2014, Giti expects the tyre to become one of its biggest sellers.

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Giti aiming to increase sales, strengthen retail network in 2015

Giti aiming to increase sales, strengthen retail network in 2015

27th January 2015 | 0 Comments

At the end of 2014 Tyres & Accessories described the UK passenger car tyre market as being very slightly down in terms of volume despite the fact that many had expected growth (see “Everything pointed to UK tyre market growth in 2014”, Tyres & Accessories December 2014). Giti’s analysis puts the market nominally up – that is less than 0.1 per cent – so the end result is the same, no growth. With this in mind, in January we met with Giti Tire UK managing director Brian McDermott at the company’s Cheshire headquarters in order to understand more about the company’s recent developmen

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Giti lauds GT Radial network’s ‘exceptional’ Tyre Safety Month support

Giti lauds GT Radial network’s ‘exceptional’ Tyre Safety Month support

25th November 2014 | 0 Comments

Giti Tire has thanked the GT Radial Performance Centres (GTPCs) for their support of October’s TyreSafe Tyre Safety Month. The company said that many sites in the network of retailers had undertaken an “exceptional level of activities”. Exemplifying this were Westgate Tyres in Morecambe and Ackworth Autoserv in Pontefract, which both held ladies’ safety days, […]

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