GT Radial and Poulton-Le-Fylde tyre retailer Carleton Tyres and Exhaust Centre have teamed up to host a women only tyre safety event. The companies hosted 24 female customers at Carleton’s Bipsham Road premises, presenting a general tyre safety overview, including advice on checking tyres, measuring tread depths, legal limits and stopping distances.
Last year, Giti Tire debuted as sponsor and tyre supplier to the Fun Cup UK, and the tyre maker says it is proud to return for a second year in 2017. In addition to sponsoring the Fun Cup series, this year Giti Tire is also partnering with Team BRIT, a charity set up to inspire veterans with disabilities, PTSD, and mental health issues by demonstrating what can be achieved through motorsports.
Giti Tire has launched the GT Radial WinterPro2, available for the 2017 winter season in the UK from exclusive PCR distributor Micheldever Tyre Services. The manufacturer’s Giti brand commercial range has also received a winter boost with a leading UK coach hire company endorsing its first specific winter marked tyre.
Giti Tire has extended its track day partnership with leading performance car publication evo into 2017. The tyre manufacturer will focus particularly on the promotion of the GT Radial SportActive, targeting all event attendees and evo magazine readers. Throughout the year five track evenings will take place, with three at Rockingham Motor Speedway in May, August and September and two at Bedford Autodrome in July and September.
Giti Tire has launched the GT Radial WinterPro2, available for the 2017 winter season in the UK from exclusive PCR distributor Micheldever Tyre Services. The tyre showed wet performance gains while maintaining snow handling against its previous generation and four main competitors in independent tests by Dekra. Giti states that the tests, which were conducted early this year in Rovaniemi, Finland and Fontange, France, confirm the tyre was up to 10 per cent better in wet braking exercises and 2 per cent ahead in wet handling.
Giti Tire has presented its three-year development programme for its GT Radial brand to key dealers, including UK distributor Micheldever Tyre Services (MTS). The annual PCR European Marketing Council, held in Austria, was attended by customers from across the continent. It looked at current market conditions, future trends, product development and marketing direction, including the brand proposition across advertising, point-of-sale and online activities, comprising the brand website and social media.
Giti Tire rides again with Fun Cup UK, having returned as official tyre partner for its second consecutive season. New for the 2017 season, the tyre manufacturer has taken its place on the grid too with a fully liveried GT Radial racing car. The company said the extension of its partnership with the series is part of its growing involvement in European motorsport. The car will be used to raise consumer awareness of the brand while supporting a number of marketing activities throughout the GT Radial Performance Centre (GTPC) network alongside exclusive UK distributor, Micheldever Tyre Services.
Manchester photographer Greg Harding has received a national award recognising outstanding professional images in the car and truck industry. The prestigious British Institute of Professional Photographers (BIPP) judged that Harding’s photographs capture the drama and detail of high performance tyres for manufacturer Giti Tire, presenting him with the Qualification Award for his portfolio of work.
Giti Tire has extended the scope of its ultra-high performance tyre, introducing the GT Radial SportActive SUV derivative. The manufacturer has made seven 18-19” SUV sizes available initially, across speed indices V-W, section widths from 225 to 255 and series sizes 50 to 60. Giti states that it is targeting SUVs with dynamic performance and powerful engines such as the Audi Q3, Range Rover Evoque and BMW X3.
The GT Radial SportActive became available around a year ago as a new flagship tyre for the brand, distributed in the UK by Micheldever. Towards the end of 2016, Giti Tire held an event for its wholesale partner and a large group of its most successful dealers in Vilamoura, Portugal, with track-based demonstrations of the tyre’s capabilities at Portimao’s Autódromo Internacional do Algarve. GT Radial has leveraged a racing partnership before to market the tyre in the UK; it partnered consumer high performance driving magazine Evo for its popular 2016 series of track day events at the Bedford Autodrome, making its tyres available for amateur racing enthusiasts to try out on vehicles such as the Audi S3, Golf GTI, BMW 340i and Toyota GT86.
The new GT Radial FE1 City tyre for A-C segment urban cars is now available throughout Europe following its launch on Giti Tire’s stand at Reifen 2016. The tyre currently comes in 16 sizes, with rims from 13-16”, section widths from 145 to 195 and series sizes 55 to 80. The tyre was designed by the company’s R&D Centre in Hannover, Germany and features a silhouette of the city of Cologne to mark its European R&D credentials.
Giti Tire has celebrated the 500,000th sale of its GT Radial FE1 with a ‘Golden Tyre’ presented to GT Radial Performance Centre (GTPC), Perry’s Tyres & Exhausts Service of Cinderford, Gloucestershire. The FE1, launched in 2014, is the fastest selling European pattern in Giti Tire’s history. As of September 2016, more than 580,000 units have been sold in the 21 months it has been available.
Giti Tire has appointed Brian McDermott and Daria Sala della Cuna as sales and marketing directors – Europe for passenger car and light truck tyres (PCR) and truck and bus tyres (TBR) respectively. Both directors will work closely with major clients and partners around Europe to increase sales and marketing activities, handle brand strategy, and channel development and product portfolio extensions for the Giti, GT Radial, Primewell and Runway brands, Giti states.
Giti Tire is currently partnering with performance car magazine Evo for a series of track days. The manufacturer states that this “provides an excellent platform” from which to promote its current flagship ultra-high performance product, the GT Radial SportActive. Five events are held at Bedford Autodrome every year. With three track days completed and two more in the diary, including the popular How Fast? on 22 October with F1-style qualifying timed laps and leaderboard, the partnership is revving up.