80 guests became the first European customers to test drive the new GT Radial SportActive 2 and FE2 at GT Radial’s first Mira Drive and Ride event for almost two years. Potential new dealers, supported by select GT Radial Performance Centre (GTPC) owners, got back on track under Covid secure conditions over two days, during which GT Radial’s exclusive UK distributor over the last decade, Micheldever Tyre Services (MTS), presented the brand’s product portfolio. All attendees were invited to experience high speed circuits in the new BMW 5 Series of Giti Tire’s country manager – UK, Brian McDermott who put his own car on the redline.
Nascar Whelan Euro Series driver Scott Jeffs will join the GT Radial team for their next VW Fun Cup race in Thruxton on 22 August. Jeffs is a former Mini Challenge UK Cooper S Class champion, and became Alex Sedgwick’s Elite 2 partner in the no.90 AST Suspension Chevrolet Camaro for Braxx Racing. He will race at Thruxton with Brian McDermott, country manager – UK and Ellis Hadley, senior test engineer at Giti Tire.
Giti Tire’s GT Radial Ride and Drive Day at Horiba Mira, held in partnership with exclusive brand distributor passenger for car, SUV/4×4 and light truck tyres, Micheldever Tyre Services (MTS), was attended by a capacity group of 40 new and existing customers. A mixture of independent garage owners representing potential partners and GT Radial Performance Centres (GTPCs) were given the opportunity to test out the GT Radial passenger car tyre portfolio on the test centre’s circuits, including the wet handling circuit in Golf GTIs on both the FE1 and SportActive tyres, and the wet circles ‘drifting’ in a new BMW 3.
Giti Tire has added 15 independent garages to its GT Radial Performance Centre (GTPC) network. The new dealers were welcomed to the network during the company’s new dealer training events at Horiba Mira, hosted in partnership with exclusive UK distributor Micheldever Tyre Services. The latest additions to the network were all signed in 2018.
Giti Tire has presented its three-year development programme for its GT Radial brand to key dealers, including UK distributor Micheldever Tyre Services (MTS). The annual PCR European Marketing Council, held in Austria, was attended by customers from across the continent. It looked at current market conditions, future trends, product development and marketing direction, including the brand proposition across advertising, point-of-sale and online activities, comprising the brand website and social media.
The business success of Westgate Tyres, achieved concurrently with raising a family and latterly while battling ill health, made Jane Bailey Foxy Lady Drivers Club’s Woman of the Year 2017. Her story, told in the Q&A below, illustrates her determination to make Westgate a success, as well as the way in which a love of cars brought her back to the tyre business, and shows the generations of her family working to make the dealer a more appealing destination for female tyre buyers.
Jane Bailey of Morecambe’s Westgate Tyres has been made the inaugural Foxy Lady Drivers Club Woman of the Year 2017. The Award acknowledges Bailey’s business story, describing her as “a rare and inspirational female role model within the tyre industry.”
Giti Tire has celebrated the 500,000th sale of its GT Radial FE1 with a ‘Golden Tyre’ presented to GT Radial Performance Centre (GTPC), Perry’s Tyres & Exhausts Service of Cinderford, Gloucestershire. The FE1, launched in 2014, is the fastest selling European pattern in Giti Tire’s history. As of September 2016, more than 580,000 units have been sold in the 21 months it has been available.
Giti Tire has thanked the GT Radial Performance Centres (GTPCs) for their support of October’s TyreSafe Tyre Safety Month. The company said that many sites in the network of retailers had undertaken an “exceptional level of activities”. Exemplifying this were Westgate Tyres in Morecambe and Ackworth Autoserv in Pontefract, which both held ladies’ safety days, […]
Giti Tire and exclusive distributor Micheldever Tyre Services (MTS) have completed a programme of 12 customer roadshows throughout the UK. Showcasing GT Radial Performance Centres (GTPC), the events, which took place between August to October, were attended by more than 80 new and existing GTPC partners, the manufacturer states.