Yokohama wins second TyreSafe tyre manufacturer award
For the second year in succession, Yokohama has been awarded TyreSafe’s Tyre Manufacturer Award in recognition of its efforts, achievements and innovative approach in promoting tyre safety in the UK.
Having initially secured the award last year, Yokohama built on the success of its original campaign by utilising its partnership with Chelsea Football Club throughout 2016 to generate further high-profile awareness of tyre safety issues with Premier League football fans, and creating a powerful call to action, encouraging fans to check their tyres for a safe journey home.