Off-highway tyre specialist BKT has become northern hemisphere title sponsor of the United Rugby Championship (URC) until 2025. From today, the league will thus be known as the ‘BKT United Rugby Championship’ in this part of the world.
Rugby World Cup France 2023 has an official off-highway tyre supplier, and that supplier is BKT. Commenting on the company’s involvement in what may well be the world’s third-largest sporting event, Lucia Salmaso, chief executive officer of BKT Europe, says her team is “proud and honoured to be able to support Rugby World Cup France 2023 in this wonderful adventure.”
Wigan Warriors Community Foundation and Davanti Tyres have teamed up to donate 300 free PE kits across several local primary schools. Davanti became the rugby league club’s official tyre partner ahead of the 2021 season. Its Make It Happen campaign provided additional funding to support the foundation’s work. The tyre brand’s contribution has helped ease the burden on families in some of the town’s most economically challenged communities. It follows on from Wigan Warriors Community Foundation’s successful summertime Holiday Hunger programme which provided free holiday activities and packed lunches across the borough.
The 7th Tyre Industry Conference to be held at the ICC in Birmingham on Thursday 7 October 2021 (sponsored by GB Tyre UK Ltd in association with Linglong Tyres) will close-out with rugby union referee Nigel Owens speaking. According to the NTDA, Nigel Owens MBE is widely acknowledged as the best referee in rugby union. “His decision-making, approach to dealing with players, knowledge and interpretation of the rules is universally acclaimed by players, coaches and commentators”, the association stated in its announcement, adding: “He is also the sport’s only openly-gay official.”
Thanks to an extension of the current partnership, Hankook will return in 2020 as official tyre of Australia’s National Rugby League (NRL). As part of the newly-extended contract, the tyre maker will launch what it says will be “one of the biggest consumer promotions ever seen” in the country’s tyre industry; this will run from April to August 2020.
My Car Check, which is offering the chance to win Super League Grand Final tickets, has published data on the used car buying preferences of four leading rugby league towns: Hull, St Helens, Warrington and Wigan.
On 27 February Nexen Tire announcedits sponsorship of the ‘Geelong Cats’ Australian Football team and the ‘Chiefs’ New Zealand Rugby team. The two moves are described as being part of Nexen’s new sports marketing plans, which are intended to build brand awareness in the Oceania market. The plan is to leverage the profile of the two well-regarded teams. […]
Hankook Tyre UK will host HRH The Princess Royal at the Aviva Premiership Rugby Union match between Northampton Saints and Saracens at StadiumMK, Milton Keynes, in April. The invitation was extended to The Princess Royal in her role as patron of Transaid, Hankook Tyre UK’s charity partner since 2006. Hankook is also established as a strong supporter of top class rugby union in England, having been an Elite Sponsor of current Aviva Premiership champions Northampton Saints since 2009. The Princess Royal has strong links with the sport too, being patron of both the Gloucestershire Rugby Football Union and the Scottish Rugby Union.
The First Utility Super League and Falken Tyre Europe have entered into a partnership that will see the Japanese tyre manufacturer become an official partner of the UK’s elite Rugby League competition. Falken Tyre Europe’s first association with Rugby League will initially see their branding at all major games with further exposure set to be […]