Conti names Geraint Thomas OBE as new brand ambassador
Continental Tyres has appointed Tour de France-winner Geraint Thomas OBE as its new brand ambassador. Since joining Team Sky in 2010, now Team INEOS, Thomas has ridden on Continental tyres at major cycling events around the world.
In his first action as brand ambassador Geraint provides a glimpse into the world of professional downhill cycling in a short film called “Confidence”. This video shows Geraint talking about Confidence and how important both the mind and the tyres are when descending a mountain. Over the coming months, the leading German tyre manufacturer will extend the series to convey the talent, character and driving ability of the man people call “G”.
Geraint Thomas commented: “I love Continental, their tyres are amazing and give me complete confidence and exceptional grip when competing. With your tyres being the only thing connecting you with the road, it is important to use the best. As you know cycling is an unpredictable sport but one thing I can rely on is Continental, I’m really looking forward to working with the guys at Continental telling my story and hopefully encouraging the next generation of cyclists.”
Tracey Mortimer, Continental Tyres UK marketing director said: “We are thrilled to be working with Geraint. He is a great role model and his passion to win really resonates with us all here at Continental. We cannot wait to show everyone what we have been working on and we are proud that riding or driving Geraint has total confidence in our tyres.”