Sport sponsorship: Continental official partner, tyre of Giro d’Italia

Sport sponsorship: Continental official partner, tyre of Giro d’Italia

Continental has become the official tyre of the Giro d’Italia as part of a three-year agreement signed with organiser RCS Sport that sees the tyre maker also take on the role of official partner to the cycling Grand Tour race. As official tyre partner, Continental will collaborate with Shimano to supply both bicycle and car tyres for the neutral technical assistance team.

Tags: Alessandro De Martino, bicycle tyres, Continental, cycling, Giro d'Italia, Italy, sponsorship

Category: International News