Multiple Tour de France champion Tadej Pogačar has entered into a long-term partnership with Continental. In addition to elevating brand awareness for Continental car and bicycle tyres, the partnership will particularly focus on promoting understanding and respect between motorists and cyclists.
Pirelli is expanding its Corporate eBike Sharing project, launched in 2021. Partnering sustainable mobility firm UM Technologies BV (UMT), owner of the Unicorn Mobility commercial brand, the company is inaugurating a new phase of Cycl-e Around. Pirelli will provide UMT its brand and knowledge of more than 160 global markets to boost end-user experience, while UMT will exploit its expertise in new mobility and its network of international partners to increase the efficiency and broaden the scheme.
Continental is continuing to expand its cycle racing sponsorship remit. The Tour de France is set to begin on 29 June, and before then the company will step up as the official tyre partner and one of the five main sponsors of this year’s Giro d’Italia, which gets under way this coming Saturday.
Transaid is calling upon the transport and logistics sector to sign up for its latest cycle challenge, set to take place between 19 – 22 September 2024. The 159-mile ride, over two days in the saddle, will begin in Newcastle and finish in the grounds of Edinburgh Castle. To sign up for the event or find more information, please contact Anna Giavedoni, Events Officer for Transaid on anna@transaid.org.
A team of 40 riders drawn from across the transport and logistics sector have completed a 187-mile cycle ride from London to Paris to raise funds for Transaid’s work in sub-Saharan Africa, which is focused on improving road safety and access to health for rural communities. Upon reaching the French capital on 24 September the group had already raised more than £65,000 before costs, with fresh sponsorships still coming in. This has been aided by generous funding from headline sponsor uTrack Software, and support sponsor DP World.
A team of 40 riders drawn from the transport and logistics industry have completed a 505km cycle challenge across southern Malawi in soaring temperatures, pedalling through the spectacular Liwonde National Park to raise more than £205,000 towards Transaid’s projects in sub-Saharan Africa. The remarkable sum of money adds to the £25,000 raised by the 16 riders who took on Hadrian’s Cycleway over two days in September. Combined, the non-restricted funds will be used by Transaid to focus on improving road safety and increasing access to healthcare in rural communities.
They are a stoic bunch and nobody has come forward to seek professional help so far, but participants in the Tour de France 2022 may be forgiven for wondering if they’d experienced a collective hallucination during the gruelling 2,081-mile race. For at a strategic location along the 21-stage route between Copenhagen and Paris, cyclists were confronted by the looming presence of an oversized agricultural tyre.
Toyo Tires is extending its support as main partner of the UCI World Cup Cyclo-Cross for the upcoming 2021-2022 season. Together with the UCI, Flanders Classics and the other main partners, Toyo Tires is continuing to “build on the growing international appeal of this elite sport.”
Pirelli has announced a technical partnership with three-time Downhill world champion Fabien Barel for the development of a new line of Scorpion mountain bike tyres aimed specifically at the world of Gravity Racing (Downhill and Enduro racing).
Transaid ambassadors Guy Heywood (Hankook) and Marcio Bonifacio (Z Tech Control Systems) are determined to raise vital funds for the charity despite the pandemic-enforced postponement of two major cycling events. The pair will complete the planned 507km route of the 2020 Transaid Malawi Challenge virtually between Wednesday 9 and Sunday 13 September. They will use SMART bike trainers and the Zwift cycling app from their homes in Frankfurt and Cambridge to simulate 10km of climbing and between 15 and 18 hours of riding. Heywood told Tyres & Accessories that the pair are trying to raise enough in sponsorship to buy two cycle ambulances or to fund a health care worker in Africa for one year. Thanks to the technology, Heywood assured T&A that the riders would “suffer suitably to justify any support given!” Click here to support Guy and Marcio in helping Transaid to continue its mobility and new health projects in Sub Saharan Africa, including new initiatives focusing on Covid-19, gender-based violence and malaria.
Pirelli has launched the tubeless P Zero Race TLR and P Zero Race TLR SL flagship tyres for high-performance cycling. The brand returned to cycling in June 2017, reflecting a recent trend for global tyre brands producing new tyres for pedal-powered two-wheelers following global growth in cycling. Three years after the launch of the P Zero Velo clincher, Pirelli says the new tubeless-ready road tyres complete its cycling tyre range.
Michelin has renewed its corporate membership of Transaid, the official charity of the transport and logistics industry. The tyre manufacturer, which was a founder member of the charity in 1998, also pledged to fundraise a further £25,000 in cycle challenge sponsorship during 2020.
Pirelli has partnered with the prestigious World Tour Team Trek-Segafredo. Its first official presence after signing the partnership is now underway at the Santos Tour Down Under in Australia, where the team’s athletes, including the reigning UCI world champion Mads Pedersen, are riding on Pirelli’s P Zero Velo Tubular tyres.
Continental Tyres has appointed Tour de France-winner Geraint Thomas OBE as its new brand ambassador. Since joining Team Sky in 2010, now Team INEOS, Thomas has ridden on Continental tyres at major cycling events around the world.
A survey of more than 2,000 UK drivers, which was commissioned by InsuretheGap.com, a leading supplier of GAP (Guaranteed Asset Protection) insurance for new and second-hand cars, finds that over two-thirds (69 per cent) want new legislation for cyclists including bikes having a registration number to make them identifiable (68 per cent), and more than half (53 per cent) saying cyclists should be required to hold a licence.
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