Toyo Tires sponsoring European Athletics Championships
The 2018 European Athletics Championships will take place in Berlin from 7 to 12 August, and after being part of the IAAF World Championships London 2017 and the IAAF Indoor World Championships Birmingham 2018 as National Partner, Toyo Tires has now extended its association with athletics as an Official Partner for the event in the German capital.
“We are very pleased to welcome Toyo Tires as our latest Official Partner for the 2018 European Athletics Championships,” said Svein Arne Hansen, president of European Athletics. “We thank them for their support of our flagship event that will be hosted in the world-class sporting and cultural city of Berlin. We have a fantastic event in our European Athletics Championships and being part of the first multisport European Championships will boost the exposure of our sport and our athletes even further, bringing all the excitement they create to new and larger main-eventer audiences across the continent, and we believe Toyo will benefit greatly from partnering with Berlin for this must-watch, must-attend event.”
Toyo Tires considers its sponsoring partnership at the 2018 European Athletics Championship “an excellent platform” for gaining the attention of spectators and those viewing the event on television.