Enjoy Tyre used its regular appearance at this year’s Autopromotec Show to present Rotalla’s new all-season tyre range alongside the latest winter high performance pattern design (the S130) and a new van pattern (the V450).
Enjoy Tyre has announced plans to promote its new all-season tyre range at Autopromotec 2019. The range was initially launched on an international basis at the end of 2018.
Contract tyre supplier Enjoy Tyre reports that it is responding to growing SUV tyre demand via its Rotalla and Routeway private brands.
Rotalla, which reportedly sells over 1 million tyres a year, is already taking orders for the contract tyre manufacturer’s new all season range – Setula 4-Season RA03 car tyres and Setula 4-Season RA05 (commercial vehicles). When the range is completed during the first quarter of 2019, customers will be able to choose from 100 sizes options. The Rotalla summer tyre range also offers the Setula E-Race RH01, RH02, RU01 and the F110 high-performance sports utility pattern, with both the Setula E-Race RH01 and RU01 patterns carrying impressive CB EU tyre labelling ratings.
In addition to offering a wide winter range, Enjoy Tyre is now adding all-season tyres to its Rotalla portfolio. A total of 101 sizes and prototype patterns for cars and vans are currently at the testing and final development stage.
Previously a regular visitor to the Essen Show, contract tyre distributor Enjoy Tyre supported the new The Tire Cologne in order to expand the firm’s corporate influence in Europe especially with respect to the company’s private brands – Rotalla and Routeway.
Enjoy Tyre is meeting the competitive but growing UHP segment through its two major established brands, Rotalla and Routeway. The company states that its latest tyres meet current industry expectations ensuring superior fast-track performance in driving style and comfort. Over the last decade, Enjoy Tyre states that it has annually sold over one million tyres, while adding new patterns and sizes and upgrading of tyre label ratings for both summer and winter ranges.
The all-new Tire Cologne Show in Germany taking place in May represents “the perfect opportunity for…Enjoy Tyre to further expand their growing trading influence in Europe through their popular Private Brands – Rotalla and Routeway”, company representatives said in a statement ahead of the show.
International contract tyre supplier Enjoy Tyre has become an official partner of Taça de Portugal, the country’s premier football knockout competition, to promote its Rotalla private brand. From the quarter final stage to the final on Sunday, 20 May, a series of advertising banners promoting Rotalla tyres will be displayed around the stadiums, with each game being televised live on Portuguese television. Rotalla is distributed exclusively throughout Portugal by leading wholesaler Aguesport.
Enjoy Tyre’s Rotalla and Routeway brands are aiming at the mid-range across all sectors including SUV and 4×4.
The Rotalla brand has been established in Europe over the past decade and millions of tyres have been distributed throughout most European countries during this time. The Routeway range was added to the Enjoy product portfolio in 2012 with the same ambitious objectives and now both Rotalla and Routeway include competitive EU tyre Labelling with many sizes rated at CB and CC.
Enjoy Tyre now supplies several 4×4 tyre patterns in its Rotalla and Routeway private brands.
Enjoy Tyre returned once again to this years Autopromotec Show in Bologna, Italy celebrating 10 years of distribution of their Rotalla PCR private brand and five years with the firm’s Routeway PCR and TBR private brands.
In line with all European and global exhibitions, Rotalla and Routeway’s main priority was to showcase both brands and also to look towards further expanding Enjoy’s existing European distribution partnerships. The main theme for development in 2017 is to introduce new developments and new sizes and patterns across their entire product portfolio.
Bus operator Rotala has signed up to Michelin solutions’ Effitires tyre management programme for its 650 single- and double-deckers.
The five-year pence-per-mile contract covers the combined fleet of Rotala’s five subsidiary bus operations: Diamond Bus, Diamond Bus North West, Hallmark Connections, Preston Bus and Wessex Bus, plus a number of smaller companies and local transport firms.
Noting the increasing popularity of the 4×4 and SUV market sectors, contract tyre producer Enjoy Tyre states that it now offers a “comprehensive selection of quality patterns” from its two private brands, Routeway and Rotalla. In the latter brand, Enjoy will launch a new all-terrain pattern – the RF11 A/T pattern which will become available […]
Enjoy Tyre’s Rotalla and Routeway brand winter patterns will be available through exclusive UK distributor Bond International. The company states that both ranges have recently improved their tyre labelling ratings.