Enjoy: Cologne an opportunity to grow influence

The all-new Tire Cologne Show in Germany taking place in May represents “the perfect opportunity for…Enjoy Tyre to further expand their growing trading influence in Europe through their popular Private Brands – Rotalla and Routeway”, company representatives said in a statement ahead of the show.

Enjoy’s distinctive booth in Hall 7 – A19 will be displaying a comprehensive selection of Rotalla and Routeway patterns covering the PCR, UHP, winter, 4×4/SUV,Van/ Light Commercial and Truck market sectors.

According to the company, there will are two main priorities at the Show. First, to further enhance their established Rotalla presence in Europe by looking to gain additional new distribution partnerships particularly in some Eastern European countries where the brand does not currently have sufficient representation; and secondly, Enjoy intend to concentrate efforts to further strengthen its Routeway sales network throughout all European market sectors.

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