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You are here: Home1 / Jake Rønsholt

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Recovered carbon black: Michelin & Bridgestone launching joint initiative

Company News

Bridgestone Corporation and Michelin Group will deliver a shared perspective regarding material circularity and the ambition to increase the utilisation of recovered carbon black material in tyres. The two tyre makers will jointly present their position at the Smithers Recovered Carbon Black Conference in Amsterdam on 22 November 2021.

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Related news:

  1. GM collaborating with tyre makers on natural rubber sustainability
  2. Michelin and Pirelli lead in rubber sustainability – Context Group
  3. Strong export growth at Jiangxi Blackcat
  4. Bridgestone and Delta-Energy partner in recovered carbon black project
18th November 2021/by Stephen

Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk

Premium, Product News

Firestone has targeted “shaking up the mid-price tyre segment in Europe” with its new Roadhawk, a car tyre engineered for endurance and safety. The Bridgestone brand says its Roadhawk targets mainstream motorists who drive all types of journeys – urban, highway, commute, school run, shopping – on a daily basis. The brand adds that these drivers want a tyre that gives them long-lasting performance in road conditions where wet weather, heavy traffic, sudden braking, and motorway speed are all part of the daily mix.

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Related news:

  1. Firestone launches Roadhawk touring tyre in Barcelona
  2. An influx of imports is making the car tyre market even more competitive
  3. Bridgestone launches the DriveGuard aftermarket runflat
  4. Bridgestone launches winter version of DriveGuard
1st November 2016/by Andrew

Bridgestone launches winter version of DriveGuard

Premium, Product News

Following the launch of its Reifen 2016 Innovation Award winning runflat tyre for almost every car fitted with TPMS, Bridgestone has added the DriveGuard Winter. The extended mobility and safety benefits enjoyed by drivers fitting the DriveGuard have been given a new seasonal dimension, with the technology now available in a winter tyre. Bridgestone adds that, like the summer version, the DriveGuard Winter offers high standards of cold weather performance.

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Related news:

  1. Bridgestone launches the DriveGuard aftermarket runflat
  2. Bridgestone launches Blizzak LM001 compact to mid-sized car winter tyre
  3. Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk
  4. Groundbreaking takes place for Bridgestone’s factory in Russia
5th August 2016/by Andrew

Bridgestone Europe names new director of consumer replacement sales

Career Tracks

Tom Adams is Bridgestone Europe’s new director of replacement sales for the Consumer business unit. The former West Europe Region Consumer business unit director began in the position on 1 July, and in this Brussels-based role Adams will report to Jake Rønsholt, managing director of the Consumer business unit.

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Related news:

  1. De Valroger named Bridgestone Europe’s vice-president of consumer original equipment
  2. Higgins, Ferrari appointed to chair Bridgestone Europe, Americas
  3. Bridgestone shares safety message through ‘universal language’ of sport
  4. Bridgestone now using 90% renewable energy in Europe
13th July 2016/by Tyrepress Editors

Bridgestone launches the DriveGuard aftermarket runflat

Premium, Product News

With its new DriveGuard car tyre, Bridgestone has produced a new touring product for the European market that makes the extended safety and mobility of runflat technology accessible and convenient enough to reach a broader range of drivers than ever before. Launched at a well-subscribed event in Monaco, Tyrepress finds the manufacturer rolling the dice on a newly end-user focused strategy. While the DriveGuard branding and concept of a runflat that can be fitted to any TPMS-enabled car were launched in North America two years ago, the manufacturer’s management representatives explained to T&A that the latest tyre has been developed with a newly European focus. But Bridgestone was also prepared to double down on what it considers to be a “game-changing” product. Considering the pre-existence of the runflat technologies contained within the tyre and the DriveGuard brand well before the European iteration’s launch in January’s Monaco-based event, Bridgestone laid its cards on the table when it stated that the new touring tyre would “revolutionise the tyre industry.” This sort of rhetorical gambit is rarely seen in the tyre industry, so Tyrepress was interested to learn how the company would back up these claims, and whether the tyre lives up to its billing.

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Related news:

  1. Bridgestone launches winter version of DriveGuard
  2. Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk
  3. Bridgestone Introduces Third Generation of Run-flat Tyre
  4. New Falken tyres, technologies introduce brand’s next generation in Europe
8th February 2016/by Andrew

Bridgestone OE on all-electric Saroléa superbike

Product News

The Saroléa Manx 7 electric superbike has been homologated in the Isle of Man for public road use, fitted with Bridgestone Battlax RS 10 tyres. The company plans to develop and manufacture high performance street-legal electric motorcycles in limited editions on the Isle of Man. The Manx 7 itself is derived from the Saroléa SP7, which competed in the Isle of Man TT Zero races in 2014 and 2015. Racing on Bridgestone Battlax VO2 slicks, the Saroléa narrowly missed a podium finish this year after completing the 60km TT course at an average speed of more than 170km/h.

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Related news:

  1. A strong presence for Bridgestone at EICMA
  2. Isle of Man TT podium the goal for Saroléa and Bridgestone
  3. Bridgestone targets adventure touring riders with latest Battlax tyre
  4. Bridgestone adds 4 new tyres to moto racing range
13th October 2015/by Andrew

Isle of Man TT podium the goal for Saroléa and Bridgestone

Company News, Motorsport

Around one year ago, Bridgestone entered into a technical partnership with Belgian motorcycle brand Saroléa, designer of the Saroléa SP7 electric superbike. The tyre maker delivered technical support and tyre expertise for the manufacturer’s track testing and racing ambitions, which last year included the TT Zero Challenge at the Isle of Man TT series. Saroléa finished fourth at its debut appearance, and in 2015 will again look to Bridgestone for further expertise.

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Related news:

  1. Bridgestone OE on all-electric Saroléa superbike
  2. Bridgestone riding high in motocross
  3. German Readers Vote Bridgestone Best Brand of 2007
  4. Bridgestone targets adventure touring riders with latest Battlax tyre
14th April 2015/by Tyrepress Editors

Bridgestone renews MotoGP tyre supply deal – sort of

Motorsport

Michelin may be gearing up to supply the MotoGP series from 2016, but the Bridgestone name is currently still very much associated with the top-flight championship. The Japanese manufacturer reports that through a new agreement with BMW M, it will supply tyres for all MotoGP safety and medical vehicles.

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Related news:

  1. Who would be a tyre supplier?
  2. Dunlop to evaluate new tyre options at Australian Moto2 test
  3. Bridgestone exiting MotoGP after 2015 season
  4. Michelin to become exclusive tyre supplier to MotoGP
4th March 2015/by Tyrepress Editors

De Valroger named Bridgestone Europe’s vice-president of consumer original equipment

Career Tracks

Christophe de Valroger has been appointed vice-president of original equipment for Bridgestone Europe’s passenger car and light commercial vehicle tyre business. He began in this role in January 2015.

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Related news:

  1. Nexen names Edwin van der Stad vice president OE Europe
  2. Bridgestone OE on Ferrari 458
  3. Strong Link Between OE Satisfaction & Aftermarket Tyre Sales – Study
  4. Bridgestone OE on new 3 Series
20th February 2015/by Tyrepress Editors

Bridgestone targets adventure touring riders with latest Battlax tyre

Product News

The Battlax family of motorcycle tyres has been extended to the adventure touring segment. First seen at the Intermot fair in Germany at the start of the month, the new Battlax Adventure A40 expands the all-weather potential of trail radials for the many riders who use their adventure machines primarily for on-road touring. Bridgestone says the starting point for the new product’s development was its Battle Wing tyre, and the goal its engineers held was to significantly improve the Battle Wing’s dry and wet handling without sacrificing its high-level stability and durability.

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Related news:

  1. Award for Bridgestone’s Superbike Tyre “Battlax 010”
  2. Bridgestone presents evolved T30 and new A40 motorcycle tyres
  3. A strong presence for Bridgestone at EICMA
  4. New Bridgestone motorcycle hypersport tyre blends old and new
14th October 2014/by Tyrepress Editors

Bridgestone shares safety message through ‘universal language’ of sport

Company News, UK News

Safety is the key focus of a new advertising campaign Bridgestone launched in six key European markets this month. The claim “There is only one part of your car’s safety systems that actually touches the road” takes centre stage in this multi-channel campaign for the UK, German, French, Italian, Spanish and Polish markets.

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Related news:

  1. US Major League Baseball Selects Firestone as First ‘Official Tyre’
  2. Andy Dingley becomes Brigestone UK communications manager
  3. Media prize for Bridgestone tyre launch event
  4. Isle of Man TT podium the goal for Saroléa and Bridgestone
26th September 2014/by Tyrepress Editors

Switch to summer tyres and stop shorter, says Bridgestone

Product News

Summer is just around the corner, but some motorists in the UK and Europe who changed over to winter tyres last autumn haven’t yet changed back. Bridgestone has issued a reminder that its time to swap to summer tyres, and gives a couple of good reasons why drivers should do this sooner rather than later.

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Related news:

  1. Winter tyres unsuitable for summer conditions – Bridgestone
  2. Bridgestone launches winter version of DriveGuard
  3. Bridgestone highlights congruence between winter sports, product with ski sponsorship
  4. Auto Zeitung tyre test: Win for Continental, price-performance recommendation for Maxxis
6th June 2014/1 Comment/by Tyrepress Editors

Media prize for Bridgestone tyre launch event

Company News, International News

Bridgestone has won the ‘Deutscher Mediapreis 2014’ award in Germany for its launch of the Adrenalin RE002 urban sports tyre in 2013. The tyre maker’s ‘Ultimate Experience’ launch event was voted top in the ‘Media Idea of the Year: brand experience/event’ category. The award was received by representatives of international media agency PHD Germany and OMG Fuse, agency for brand staging and social media, on behalf of Bridgestone Europe at the Mediapreis awards ceremony in Munich on 6 March.

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Related news:

  1. Federal unveils new social media presence
  2. HiQ to switch to “nearly all” online promotion
  3. Cooper regains global tyre social media crown
  4. Servicesure revamps website as garages join at ‘record rate’
4th April 2014/by Tyrepress Editors

Bridgestone highlights congruence between winter sports, product with ski sponsorship

International News
Bridgestone Tyre Racer

As the first athlete took to the slopes on 23 October 2013 to begin the 2013/14 season of the FIS Audi Ski World Cup, tyre manufacturer Bridgestone began its third season of support for the winter sport tournament. The manufacturer says the event offers international coverage, while also displaying characteristics congruent with its winter tyres: safety, control, grip and balance.

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Related news:

  1. Bridgestone extends championship skiing support
  2. F1 Gives Indianapolis the Red Flag
  3. Renewed Bridgestone contract “of great importance” to DHL’s tyre segment growth plans
  4. Bridgestone launches ‘friendlier’ studded tyre
27th March 2014/by Andrew
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