Bridgestone highlights congruence between winter sports, product with ski sponsorship

27th March 2014 | 0 Comments
Bridgestone Tyre Racer
Bridgestone’s marketing efforts in conjunction with its winter sports sponsorship included the ‘Tyre Racer’, displayed at Streif and the Corviglia

As the first athlete took to the slopes on 23 October 2013 to begin the 2013/14 season of the FIS Audi Ski World Cup, tyre manufacturer Bridgestone began its third season of support for the winter sport tournament. The manufacturer says the event offers international coverage, while also displaying characteristics congruent with its winter tyres: safety, control, grip and balance.

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Category: International News

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