Who would be a tyre supplier?
The leverage provided by a position as a headline series tyre supplier must be weighed against the pressure leading manufacturers, such as Pirelli in F1, felt during 2013
Following high profile controversies in major 2013 series, are the pressures placed on premium brand tyre manufacturers becoming too much to handle? Or are the pressures and the expensive compromises more than justified by the marketing and branding gains yielded from being the exclusive supplier of globally recognised motorsport?
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