Bridgestone launches Blizzak LM001 compact to mid-sized car winter tyre

Bridgestone LM001 launch Bridgestone’s second winter tyre launch in two years, the Blizzack LM001 caters for the smaller sized end of the market

Bridgestone has launched its new Blizzack LM001 winter tyre for small to mid-sized cars in an event at its Swedish Proving Ground in Vidsel, less than 100km from the Arctic Circle. Following on from the introduction of its Blizzack LM-32 winter tyre for higher performance cars in August 2013, the tyre is designed to improve snow and wet performance, as well as in longevity.

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