Cooper Tire Europe says that as of the 2021 season, its rally tyres will be an official tyre option for the Motorsport UK British Rally Championship (BRC). As such, it will offer competitors six patterns and a total of 19 sizes for 13- to 18-inch rim diameters from its refreshed rally tyre range.
Cooper Tire Europe has launched a dealer portal for its customers. The new website combines and enhances the tyre manufacturer’s existing digital tools, presenting dealers with a single point of contact for various customer-facing functions. From the portal dealers will be able to access brand assets, news and newsletters, and Cooper’s E-University for contactless product training on demand – all with a single login. Cooper said the portal marks “an important step” in its efforts to become “the most user-friendly customer and consumer facing tyre manufacturer to work with.”
Cooper Tire Europe has announced a continuation of its exclusive tyre supply to the FIA World Rallycross and FIA European Rallycross championships for the 2021, 2022 and 2023 seasons. This year’s World Rallycross season, which commences with the World RX of Norway on 12 June, will be the 8th contested on Cooper tyres.
Cooper Tire has invested in increasing production capacity at its Kruševac, Serbia tyre manufacturing plant. – Cooper Tire Serbia, a subsidiary of Cooper Tire & Rubber Company, is managing the US$55 million equipment upgrade and facility upgrade project. As a result of the investment, Cooper’s Kruševac facility will expand to more than 882,000 square feet, adding 118 new jobs.
Cooper Tire & Rubber Company has announced that Cooper Tire Europe plans to begin the process of reopening its manufacturing plant in Melksham, England, in the first half of June, and expects to be producing tyres there by 15 June 2020. The facility, which primarily manufactures motorcycle and racing tyres, has been temporarily closed since late March due to coronavirus.
Cooper Tire & Rubber Company has reported a first quarter 2020 net loss of $12 million, compared with net income of $7 million in same period last year. Unit volume decreased 15.8 per cent compared to the first quarter of 2019. Net sales decreased 14.1 per cent to $532 million. Operating loss was $6 million, or 1.2 per cent of net sales, compared to operating profit of $26 million, or 4.3 per cent of net sales, in 2019.
As it is doing in the USA with its Road to Indy engagement, Cooper Tire will continue to race in the virtual world in Europe. The coming weeks will see the launch of the World RX Esports Invitational Series, with Cooper Tire Europe as tyre ‘supplier’.
Under a new three-year agreement, Cooper Tire Europe will supply its rallycross tyres to the BTRDA Clubmans Rallycross Championship. While all six of the championship’s competitive categories remain open to all tyre suppliers in 2020, this will change in 2021 and 2022 with Cooper becoming the exclusive tyre range for the ‘Production 4×4’, ‘Production’ and ‘Junior’ categories. The championship’s formal name also changes this season to the BTRDA Clubmans Rallycross Championship Presented by Cooper Tires.
Cooper Tire Europe has added the Cooper Discoverer AT3 LT and the Cooper Discoverer AT3 XLT to its 4×4 line-up. Building upon the launch of the tyres in the United States, a range of sizes will now be made available in UK and other European markets.
Just before Christmas, Motorsport UK announced it had selected Cooper Tire Europe as exclusive tyre supplier for the coming three British Rallycross Championship seasons, and as such is renaming the championship the Motorsport UK British Rallycross Championship 5 Nations Trophy Presented by Cooper Tires. The tyre maker says it is “excited” to extend its motorsport supply portfolio.
Cooper Tire Europe will support Wiltshire Air Ambulance emergency medical service by supplying Cooper Zeon 4XS Sport tyres to the charity’s XC90 rapid response vehicle (RRV) and Honda CR-V support car.