Avon Tyre enhances Derby County sponsorship to appear on kit

(l-r) Derby County’s Johnny Russell, Chris Martin, Nigel Pearson and John Vicars celebrate the new sponsorship deal with Cooper Tire Europe vice president of European operations and managing director, Jeff Schumaker

Derby County has made Avon Tyres its back of shirt and shorts sponsor for the upcoming 2016/17 Sky Bet Championship season. The sponsorship agreement means the Avon Tyres logo will appear on the back of the Rams’ first-team shirts and shorts for the entire campaign. Avon initially teamed up with the club in February 2016 to become the Rams’ Official Tyre Partner. The brand says it opted to increase its involvement for the new season due to the success of the partnership.

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