Following the news that Avon’s ex-motorsport head has formed the Nova Motorsport tyre brand, Goodyear has confirmed to Tyres & Accessories that its Cooper Europe operation is “in advanced discussions” relating to the sale of certain Avon motorsport tyre assets.
Avon Tyres entered the Goodyear fold in 2021 and was integrated into the wider group of brands over the following year. Its new owner considers Avon “one of the motorcycle industry’s longest-established tyre brands” and now plans a “fresh focus” for the British marque with a “reinvigorated approach.” At the same time, Goodyear says the Avon brand will remain a key part of its portfolio in the passenger vehicle segment.
Avon Tyres has been selected as Original Equipment (OE) by New York-based electric motorcycle manufacturer Tarform. Under the arrangement, Tarform will equip its new Luna Racer model with the Avon Spirit ST tyre.
The working relationship between Avon Tyres and motorcycle manufacturer KTM continues in 2021 with the selection of Avon tyres for the new KTM 890 Adventure. This successor to the 790 Adventure – which also wore Avon tyres – comes with the Avon Trailrider as standard in a 21-inch front wheel size (90/90-21) and 18-inch rear (150/70 R18).
The TVR Car Club (TVRCC) has named Avon its preferred tyre brand. As part of the new collaboration, Avon Tyres’ long-standing relationship with British sports car manufacturer TVR will be celebrated through a number of joint initiatives, while TVRCC members are eligible for a discount on Avon tyre purchases.
Avon Tyres will support the Leicestershire & Rutland Blood Bikes (LRBB) this year by equipping the charitable organisation’s van and motorcycle fleet. Under the arrangement, the tyre maker will supply Avon ZT7 van tyres and Avon Spirit ST motorcycle tyres, products it says are designed to deal with the variety of roads and weather conditions encountered by the LRBB.
Avon Tyres presented several new motorcycle tyres at its global dealer conference in London on 7 November, including the new Roadrider MKII. Hosting 100 customers, motorcycle manufacturers and brand ambassadors at The Bike Shed in Shoreditch, Avon also launched the new road-focused 3D Ultra Evo and track-focused 3D Ultra Xtreme Slick and Xtreme Rain Racer.
A successor to the Avon Roadrider has arrived, and guess what it’s called? Avon Tyres says its Roadrider MKII sport touring motorcycle tyre brings “several design and performance improvements” over its predecessor.
Avon Tyres welcomed members of the Aston Martin Owners Club (AMOC) to its Melksham headquarters last Saturday for a celebration of the two British brands, 60 years after pairing up for victory at Le Mans.
The latest Triumph Rocket 3 has arrived, complete with a 2,500cc engine – the largest ever seen on a production motorcycle. It’s also the torquiest production bike ever made. This power and torque meet the road through the new Cobra Chrome from Avon Tyres.
Avon Tyres is launching its third generation of all-terrain performance tyre, the Avon AX7. This latest addition to the Avon line-up is aimed at crossovers and SUVs of all sizes and is available in eight sizes for 16- to 20-inch rim diameters.