Nexen Tire sponsoring Antonín Dvořák competition
A tyre manufacturer has announced a sponsorship agreement and – you’d better read this sitting down – it doesn’t involve football. Nexen Tire has signed up as an official sponsor of The 7th International Antonín Dvořák Composition Competition that will be held from 24 July to 1 August at the Prague Conservatoire in the Czech Republic. Nexen comments that this sponsorship forms part of its “cultural marketing strategy.”