Blackcircles.com is now offering the Roadstone and Dynamo brands. The online retailer describes both as budget tyre brands that “offer great value for money” by giving customers “a cheaper alternative when working within a pricing budget.
Tyre makers such as Michelin and Bridgestone may be preparing to drive on the moon, but Nexen Tire has its sights on Mars. The Korean tyre maker has received recognition in the International Design Excellence Awards (IDEA) 2023 for its Mearth concept tyre.
Nexen Tire has released its latest annual Sustainability Report, detailing progress towards sustainable management performance and other environmental, social and governance (ESG) commitments. The report, the tyre maker’s fourth, highlights ESG developments, progress and focus as well as details expanding a mid-to-long-term roadmap for ESG management.
Colourful big cats are teaming up with tyres in a new collaboration between Nexen Tire and Haitian-American artist Kervin Brisseaux. The tyre maker explains that efforts to establish itself as “a trendy and innovative brand” in the European market are behind the advertising campaign that is based upon Brisseaux’s artwork.
Earlier in the month, Tyrepress.com reported that Kumho Tire has succeeded Nexen Tire as official tyre partner of football club AC Milan. Nexen Tire has now announced a new partnership but remains within Italy’s Serie A championship as partner of Juventus FC. The Korean tyre maker takes over from Linglong Tire, who had partnered with Juventus since 2018.
Nexen Tire has joined the United Nations Global Compact (UNGC), an international initiative for sustainable and responsible corporate management. By signing on to the UNGC, the Korean tyre maker commits to aligning its actions with ten sustainability principles and pledges to contribute to the UNGC’s Sustainable Development Goals.
Nexen Tire has unveiled a sustainable concept tyre containing 52% renewable & recycled raw materials. This Nexen EcoTech tyre, which according to its sidewall is “for the greenish future,” consists of 44% renewable materials, including natural rubber, bio-based synthetic rubber, rice husk silica and bio-based rubber chemicals. A further 8% is recycled content, including cord made from recycled PET bottles and bead wire sourced from scrap metal.
The Nexen Roadian HTX 2 is an awardee at the iF Design Awards 2023, having gained an accolade in the product design category. This honour for the HTX 2 precedes the tyre’s launch in European markets, which will take place during the course of this year. The HTX 2 will apparently complement the existing HTX range at first, however Nexen Tire has not yet released details about the launch range.
Next Century Ventures (NCV), Nexen Tire’s venture capital arm, has invested in Automotus, a curbside management technology company. Nexen representatives described the investment as a way of meeting “NCV’s goals to revolutionize the mobility industry”. No financial details have been released.
Nexen Tire reports that Audi A3 models sold in Europe are available with factory fitted Nexen N’Fera Sport and N’Blue 4 Season tyres. The fourth generation A3 wears the N’Fera Sport in size 225/40R18 92Y XL and the N’Blue 4 Season in 225/45R17 94V XL.
Nexen Tire has entered into a further sporting partnership, this time with US ice hockey team the Chicago Blackhawks. Beginning with the 2022–23 season, the tyre maker will feature on a variety of physical and digital marketing assets, including signage at the Blackhawk’s home rink, Fifth Third Arena.
Purge any thought that Hankook Tire has a monopoly when it comes to tie-ups between the tyre and fashion industries, even in the Korean Peninsula. Rival firm Nexen Tire is collaborating with French-born outdoor wear brand Eider to release four types of hiking shoes and boots. All feature soles containing tyre compounds.
Two Nexen concept tyres, the Conqueror and Pureback, have been named finalists at the 2022 International Design Excellence Awards (IDEA) in the United States. These tyres were developed through a joint industry-academic collaboration with design students, Nexen Tire and The Korea Design Membership Plus (KDM+). Nexen says the partners’ focus was to create concept tyres that “can combat tough climate conditions and environmental challenges.”
Nexen Tire has become an original equipment supplier for the third-generation BMW X1 and the all-electric iX1. The tyre maker’s plant in Žatec, Czech Republic will manufacture a version of the Nexen N’Fera Sport tailored to meet BMW’s requirements for the compact SUVs. Nexen has not specified the tyre sizes it is supplying to BMW.
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