Nexen Tire has begun sponsoring SK Slavia Praha (Prague) Football Club for the 2021/22 season. The two-year partnership kicked-off during the Club’s first home league match on 7 August. Throughout the deal, Nexen Tire’s brand will be visible at the Eden Arena, home of SK Slavia Praha.
A ceremony was held at Nexen Tire’s R&D centre in Seoul yesterday to mark the official debut of the N’Fera Racing Team. Several of the South Korean tyre maker’s top executives attended the event, including chief executive officer Travis (Ho-chan) Kang, as well as Hwang Doyun, the team’s first driver.
AC Milan and Nexen Tire have announced a new partnership that will see the South Korean brand become the football club’s new tyre partner in the Italian market. The announcement follows a positive season for the ‘Rossoneri’, which saw AC Milan secure a second-place finish in the top-flight Serie A championship and qualify for the UEFA Champions League.
The EV6 is Kia’s first dedicated electric vehicle. Based on Hyundai Motor Group’s Electric Global Modular Platform (E-GMP), the EV6 offers a range of up to 316 miles and rapid charging – when using the State of Charge (SOC) mode, the car can charge from 10 to 80 per cent in just 18 minutes. Nexen Tire reports it is supplying two tyres as original equipment.
Korean tyre maker Nexen Tire has launched a new brand identity along with a new slogan – ‘We Got You’. The aim of both is to further strengthen customer satisfaction with a focus on modern mobility solutions that improve quality of life in a changing world.
The eighth incarnation of the Volkswagen Golf and the fourth generation Seat Leon are both now available ex-works with Nexen N’Fera Sport tyres. Nexen Tire will supply original equipment tyres for these two cars in size 225/45R17 91W.
Stellantis, the company created through the merger of Peugeot and Fiat Chrysler Automobiles in January, has honoured Nexen Tire at its inaugural Supplier Awards. It awarded the tyre maker for Competitiveness, one of eight categories in this year’s event; Nexen was one of two firms recognised for “outstanding performance in terms of cost savings (commercial, process, technical solutions and logistics) and their proposals for a cost reduction portfolio in line with Stellantis’ objectives.”
Porsche will unveil the facelifted 2021 Panamera in August, and Nexen Tire reports its supply of original equipment tyres to this updated second-generation saloon. The new version of the Panamera will wear the Nexen N’Fera Sport in sizes 265/45 R19 105Y XL and 295/40 R19 108Y XL.
Nexen Tire has congratulated long-term partner Manchester City Football Club for its “phenomenal victory” in the 2020/21 Premier League season. Travis Kang, the tyre maker’s chief executive officer, comments that while the past year has been “a whirlwind,” Manchester City’s latest win has “certainly brought joy” to both Nexen and the team’s fans.
Nexen Tire has established Next Century Ventures (NCV), a Silicon Valley-based initiative aimed at backing budding mobility start-ups. Jin Mann Lee, chief strategy officer at Nexen Tire, will double as the managing partner at Next Century Ventures.
Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City. This free virtual race officially begins on 22 April 2021 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.
Nexen Tire shares that it began shipping tyres to Hyundai for original equipment fitment on the fourth-generation Tucson in January. Hyundai Tucson models sold in the Middle East, Africa, and Latin America wear the Nexen N’Fera Primus in sizes 215/65R17, 235/55R18, and 235/50R19. This deal represents the first occasion that Nexen’s European manufacturing plant in the Czech Republic has supplied OE tyres.
Nexen Tire Europe is rationalising its approach to sales and marketing, and has thus announced changes affecting its operations in Austria and Sweden. The tyre maker will transfer responsibility for both markets’ sales organisations to its European headquarters in Kelkheim, Germany by the end of Q1 2021.
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